As a boutique online marketing agency, Pacific54 is able to give you and your business our full attention to utilize the tools and methods that will take your business to new heights. We love what we do here and that makes all the difference. Just check the results of our work.
Knowledgable in all areas of internet marketing and advertising, our services are, and not unlimited to, Search Engine Optimization, Web Development and Design, Social Media Marketing, Conversion Tracking and Optimization, and more.
Avi Cohen is the CEO of Pacific54, a Miami-based Online Marketing Agency focused on SEO, social media, and PPC. Avi's expertise in Online Marketing has evolved from his passion for technology and his constant desire to implement innovative and, at times, unconventional approaches to increase his own productivity and the results he brings clients. Previous to Pacific54 Avi for an IT company as Senior Systems Engineer that provided cost analysis development, installation, modification, maintenance, monitoring and/or integration of computer operating systems, applications, networks and databases to meet business needs.
Avi holds a B.A. in Business Administration from the Open University (Israel) along with a variety of IT & Web related certifications.
Matti is the co-founder of Pacific54 and is currently responsible for customer relations and the company's operations division.
He moved to the US three and a half years ago to live the American dream and succeed as a bright entrepreneur in the American market. After serving in the Israeli Defense Force and protecting his country, he moved to sunny Miami Beach in effort to execute his vision.
Matti attended ITT Technical Institute and completed his Bachelor's degree in Security and Networking Systems.
Cosmin, in a phrase, is peace of mind. No matter how fast the online world changed and fractures, he consistently makes things work. When Cosmin is behind your site's front-end development, you won't have to worry about how it displays on an iPad, mobile phone, or crazy large or small monitor. Cosmin does it right the first time. When it comes to markup and CSS, Cosmin stays on the bleeding edge of what's possible.
With an unbreakable spirit, he lives for the challenge of pushing standards-based browser development to award-winning levels. And he's a super nice person with not a shred of attitude, which makes working with him just that much more amazing.
Maria is the lead graphic designer with an extensive knowledge in digital and web design. Her goals are to build, with creativity and rationality, functional and attractive solutions that meet our clients demands and expectations. She also has valuable knowledge of marketing and teaches the subject at UNLP.
Maria studied at UNLP ( La Plata University ) and received her degree in Visual Communications.
She is responsible for development and implementation of social media strategies and awareness for brand or company trough social networks Facebook, Twitter, Linkedinn etc. She is experienced marketing manager, with a clear understanding of the social space; both in terms of what are currently possible and future trends. Besides her professionalism, Vesna is super positive and friendly person, truly optimist and she will always find a way to make you smile.
Vesna holds B.A Marketing Managment at Faculty of Organizational Science in Belgrade, Serbia.
Everyone wants to be #1 but what does that mean for your business when your high rankings don't turn over sales?
Now that we've worked hard to generate all those visitors to your website, now what?
We've found your audience and implemented methods to ensure that they visit your website with a high potential of turing over sales and generating leads.
Everyone wants to be #1 but what does that mean for your business when your high rankings don't turn over sales? Pacific54's approach to SEO is to get you on that front search page while generating leads and sales. ROI is one of our many talents. Its the best of both worlds.
Paid Marketing looks like a successful method to advertising your company or website, until you notice your Google Adwords account is $0 with no noticeable differences in sales. Sound familiar? We know the ins and outs of Google Adwords. We got you covered.
It feels that a new social network pops up every few months and new features added daily to those well know. The question isn'tifyou should use social media, it'swhichnetworks are most beneficial to your business, company or brand.
Now that we've worked hard to generate all those visitors to your website, now what? We move on to step two: convert those visitors into customers. We have some tricks up our sleeves to help you achieve just that. We have tools that allow you to discover what is being looked at for how long, and how far your visitor is willing to scroll down the page.
Utilizing surveys and tools like Click-2-Chat are effective methods to turn that potential customer into a legitimate sale.
We've found your audience and implemented methods to ensure that they visit your website with a high potential of turing over sales and generating leads. Measuring your campaign's success is done through tracking and monitoring. Here you can keep on your eye on trends, successes and even failures.
Take what works, learn from what didn't, and apply it to your next campaign to achieve greater results.
Mankind survived Y2K, Planet X, and recently, the end of the 14th Mayan calendar cycle. You can sigh in relief now that another good year, with its ups and downs, has come and gone, and another one is certain to start anew.
The situation in Miami SEO is no different. Search engines have gone through drastic changes to reward good websites and reduce spam, even turning more aggressive against seemingly errant websites. The latter were the ones that took the brunt of these changes by falling several ranks behind. If there were instances that looked as though doomsday was about to fall upon the heads of online business websites, they were due to the following upheavals in SEO history.
SEO experts kept talking about Penguin for most of the year since its debut last April. However, this penguin can really slap you in the face if your online content isn’t up to speed. More than three per cent of websites around the world were handicapped as a result of this update.
Penguin in a nutshell was Google’s stepping up of its efforts to provide quality content by punishing websites that were overly optimized. It was a step up from its last update, Panda, which had been updated thirteen times, but only applied to websites based in the U.S.
The update forced many Miami SEO companies to rework their game plan in creating online content, such as the use of stop words and the like. The first few months of Penguin were a bumpy ride not only for the affected sites, but for Google, as well. There were also reports of people in India losing their jobs due to the change in algorithm.
The Digital Millennium Copyright Act (DMCA) takedown requests were commonly associated with YouTube, that is, until August when Google announced its Pirate update (not its official name), meant to penalize sites that got a lot of these takedown requests. Google didn’t want to view itself as a business fueled by piracy.
After releasing the Pirate update, a number of digital rights groups, such as the Electronic Frontier Foundation (EFF), expressed their concerns about the Google “raids” on websites. In its blog, EFF pointed out that some websites were unfairly targeted, and that Google infringed on many websites’ right to publish reasonable content.
There are marketing skills to be learned from Kim Kardashian, although she is hardly a likely source for marketing strategies. In May 2012, Kim’s net worth was pegged at $38 million, largely due to her commercial endorsement deals, her reality TV show, and her significant online presence. Just like celebrities, businesses cannot thrive without a viable online presence, as the Internet has become an important marketing tool. Listed below are some tips that will help you improve your online presence:
Understanding the mechanics of SEO and its benefits to your business will help you integrate it better into your Miami online marketing efforts. Today, high page rankings on search engines make a lot of difference in getting your business noticed. However, once you’ve implemented SEO, results aren’t achieved overnight, so don’t lose heart if you don’t see significant results immediately.
Your website content doesn’t have to contain all the popular keywords related to your products or services. Choose the ones that you think you can create interesting articles or blogs about. Remember to insert those keywords strategically into your content and avoid repeating them too many times.
Remember to prepare content that’s informative as well. If you offer event planning services, be sure to provide tips on how to choose venues and other useful pointers. When you do this, visitors will likely stick to your site to obtain the information they require, eliminating the need for them to look at other websites.
You should employ strategic Miami online marketing methods to turn website visitors into customers. To do this, you can start by determining which products you offer are most attractive to your customers, and perhaps offer limited time promotions on those. Reliable online marketing agencies like Pacific54 can help you utilize surveys and tools that will increase the chances of turning your site visitors into customers.
Promoting your business through social networking sites entails more than just creating a fan page. You have to engage in conversations with your “fans.” You should reply to comments and messages regularly, as this will help you connect with your online audience and encourage them to become your customers.
G+ appears to be struggling in the social network fight (maybe even failing?) against other networks like Twitter, new comer Pinterest, and the almighty champion Facebook. We all had such high hopes for G+ because it has (had?) such potential to knock Facebook down a notch or two, but alas, Facebook is too big to be pushed over by Circles and Instant Upload.
Regardless of the popularity contest between popular networks, G+ still has features that may be worthwhile to check out and even utilize for yourself and/or your business. Last September, G+ offered Hangouts on Air to a limited amount of users but not anymore. Two weeks ago, Google started rolling out the previously limited service to all G+ users.
Let the public and free broadcasting begin!
Broadcast on G+ and YouTube
Not only can you broadcast live via your G+ stream but on YouTube as well, meaning you can share your YouTube URL with anyone who wants to watch. You can also take the embed YouTube video code and paste into your blog or website to further share your broad cast. Also, a recorded version will be uploaded to your YouTube Channel and original G+ post.
Sidebar Chat
Here you can chat with others while you broadcast. During a presentation or conference, questions and comments can be left here.
Screen Share
Have a website or a program you want to show your audience? No problem, you can share different parts of your screen with your viewers by clicking Screen Share and selecting which window you’d like to show.
Edit Finished Broadcasts
Once your broadcast is complete, you can edit the video from your YouTube account. However, remember there is no editing during the initial live broadcast!
The marketing possibilities are endless but here are some way businesses can use Hangout On Air:
Customer Service
Host a Q&A. Answer commonly asked questions and later post the uploaded YouTube copy on your website for those who missed it. Customers can post questions in the sidebar or even Tweet questions using a specialized #hashtag
VLogging
Set up weekly or monthly vlogs for your company or business. Here you can discuss updates to you company or important news that relate to your industry.
Live Broadcasts at Events or Conferences
If you have multiple people at a conference or special event, have them stream from various locations. Up to 9 users can actively participate during a Hangout on Air broadcast so this is a great way to pull various parts of the location to be streamed together.
Here are just a few ways that Hangouts on Air can be effectively used for personal, business, and marketing uses. How will you use Hangouts on Air?
Internet mobile users have increased significantly over past few years that enabled businesses to re-review their marketing and SEO strategies to bring this into effect. The percentage of smart phone users has also increased drastically during 2009 and 2010 that resulted in the beginning of new marketing dimension, owing a great deal to mobile internet users. If you are running a business where you have a significant majority of customers that may connect with your business through mobile phones, then it will worth searching for quality mobile ads targeting the right audience.
Before moving any further, it is quite significant to understand the difference between mobile and desktop searches. Considering the situation of a mobile phone user, you must understand the motives behind his searches on the internet. Ideally, most of mobile internet users are not at home and read the screen in small prints. In addition to this, their urgencies and mode of searches also vary.
While setting mobile search keywords, you must consider all factors tailored above. The keyword selection and presentation of ads must be in accordance with mobile user, keeping in view his preference. It must not be something of the shelf or duplicate copy of your keywords being used for desktop users.
While targeting mobile users, the first and foremost step in online marketing is to define appropriate keywords that truly depict the need of mobile users surfing internet.
Luckily, you have the right choice given by Google to extract keywords, which are fruitful for your business marketing. Although it’s a new addition in their Adwords campaign, which has solved most of our problems we used to face while searching for keywords by mobile searches. During last year, the Google has revolutionized this platform, which was early allowing one keyword for marketing purpose and has now become a giant source of keywords research.
It is quite easy to use it. Let’s walk through all steps to have a better insight of this system; and how this could be effectively used.
1. First of all, open the Google Keyword Tool.
2. Enter your desired keyword
Here you need to enter the keyword in Word or Phrases box; make sure you enter one keyword per line. Further to make your search more refine, you need to delete all possible brand names that could be included in your keyword list. This can be easily done by including a minus sign (-) before the keyword, which will wipe out all unnecessary keywords associated with brands.
3. CarefulUse ofAdvanced Options Link
If you want the results to be very much specific according to your requirements, apply suitable Advanced Options that will let you refine results according to mobile WAP devices, All Devices and Mobile devices having full internet browsers.
4. Comparison & Selection
At the end, you have to make fair comparison between Desktop/Laptop keywords and Mobile Search Keywords to get going both sides. Check for duplication and analyze the importance of that keyword with respect to relevance and popularity.
Google has not stopped surprising us with its amazing offers and superfluous services. In last few years, we are experiencing innovative additionsthat bring ease and comfort in our lives. There is no other opinion that Google has become a center of all activities on the internet. We cannot think about surfing online without Google and its extra ordinary applications, which are now essential parts of our business as well as personal dealings. Recently, Google has come up with a new feature known as “Celebrity Endorsement Advertising Program” that will be displayed in search queries as an endorsement by celebrities.
Google users will be able to experience this amazing feature in the paid search programs, as a part of their new advertisement. Although it is in testing phase and being established with multiple platforms to get verified endorsements by celebrities on popular brands. Of course, it is going to be a big blow for other search engines. This advertisement program is linked with Google + button promotion and testing, which is being held nowadays. Google’s Christian Oestlien at a conference in New York revealed this enchanting news.
Since it is not launched yet, Christian Oestlien preferred to keep most of its features secret and only discussed some of surpassed attributes.Just like Google +, which is being tested for many months, Celebrity Endorsement Advertising Program is also including a bit of top advertisersin this program before making it live as a full fledge system. Once the review and testing phase is successfully completed, it will be in public domain that everyone can enjoy.
New Celebrity Endorsement Advertising Program will not be available in all platforms. You have to go for paid search if you are looking to see celebrity endorsements for a specific brand. Taking direct quotes from an eyewitness, let us see how this will work in real searches online. For instance, you search for “Kardashian Collection Sears”, now Google will list down all possible search results that will include its enforcementsby KhloeKardashian. This sometimes seems confusing, as you cannot exactly get who is endorsing the brand and is it just like media commercials that you on television.
In reality, through New Celebrity Endorsement Advertising Program, Sears Company tells Google that Kardashians have endured their clothing line, which is showed on their website. In addition, this notion of endorsement will let the followers of that celebrity to know their choices and will in turn boost up Sear’s sales. This was actually the example shown during illustrations of testing phase and it appeared successfully.
Just like initial days of Google +, this is all we know about New Celebrity Endorsement Advertising Program and its progress in the testing phase. With time, as new information comes up, we will get more insight of this program and its effects in terms of advertisement and promotional strategies by companies. I hope that this will be a new addition to already establish marketing and promotional tools introduced by Google.
Let’s begin with what is Usability testing? It is basically a technique, which is widely used to test a product on users. The primary motive of Usability testing is to assure the performance of system and its effects on users. Most of us consider it unnecessary fuss that eats up a lot of time and may disrupt your system quite a few times. On the other hand, technology geeks with a more cautious approach consider Usability testing one of its important components.
If this is done well, your design will be best at all levels due to on time changes by the team. Still, if you spend a bit of time on Usability testing, your design team will be able to take significant steps that will improve the overall process.
It is human psychology that we get ideas very quickly while observing other people. Before launch, if the design team gets an opportunity to see common reaction, they can further add to it and cover any loopholes indicated by the user.
Sometimes, we completely neglect the viewpoint of end user that creates a gap of communication and ideas between the design and customer’s perception about the business. You must consider Usability testing a critical success factors – especially in technology and creative business. Here’s why you should think about Usability testing seriously:
No doubt, this is one of the dreams of every business to know what customers think about them. It will certainly not be a good idea to ask them directly; rather you can observe their behavior during Usability testing and quickly analyze their suggestions before incorporating any changes in the stagey &design.
Usability testing is sometimes avoided to escape from bitter truth. Developers, designers and all stakeholders can come across the real picture of their business and proposed design in the eyes of customer. This could be a turning point of your whole project; if the customer does not like the system and functionality at all, you would think of altering it to bring necessary additions and deletions in order to make it perfect the way it will have more demand.
On the other hand, you can face delightful expressions which will give a thought that why didn’t you consider it earlier. However, mostly the advantages of Usability testing are in the favor of business as they act as an assessment indicator.
Relationship among team members will be at its best. You cannot expect one to be right all the times. At last, customer’s voice has to be valued and considered while finalizing the design. It may happen that any of two members, having different thoughts, are proved wrong by the observance of customer’s response to the design presented.
Usability testing is a great way of minimizing the distance between a customer and business. Sharing of ideas and voicing it through a proper channel with help the customer to have a personalized feeling about business.
Learning a discipline or a new skill requires some passion, which is associated with commitment, continuous practice and repetition in a different order. You cannot claim to master in a field without having appropriate knowledge and skilled tactics to cater different situations. Becoming expert in WordPress web design not only requires high-tech knowledge or years of practice. You can only master in WordPress Web Design by applying different techniques and come up with something new each day. Some truly important factors in getting expertise in WordPress include dedicated time, loads of meaningful practice and companionship of experienced peers to get accurate guidance on time.
If you want to excel in WordPress Web Design, you only need passion. Just look at biographies of Bill Gates, Steve Jobs or Mozart – their dream was everything for them in the life. They never consider anything impossible, which is merely due to the passion to excel in life.
If you come across the element of success defined by Gladwell, you’d see that the person is drenched in the ocean of innovation and keep on trying until the results are achieved. Although, this was not so specific about WordPress web design, but in a similar context, you will see some passionate individuals spending thousands of hours in practicing for perfection – this is what you need to Master in WordPress Web Design.
Another significant point that Gladwell raised was about the continuity of work and its dominance in your life. For instance, Beatles used to rehearse and perform consecutive days and nights. As a result, he stepped up and excelled in the field just because of immense passion, which let him stand out from the crowd.
Although, Gladwell did not directly say anything about web design, but his book is full of pure guidance and practical examples that fit into this industry very well.
Certainly, you have to put additional efforts to penetrate in the market and excel within your discipline of web design and development. In the beginning, you might have to go an extra mile to get 100% satisfaction from your client, which may in turn bring more businesses. This is not a one-way process. While working for web design projects, you input expertise and in turn get its reward. In addition to this, your skills are polished with time as you work on diverse portfolio with several add-ons.
Seeking professional training and relying on online classes through Webinar or other Live events will help you boost your expertise in WordPress Web design. Most importantly, before getting enrolled for a webinar or online event pertaining to web design, check who will conduct the event and what topics will be discussed. Once you are sure about the effectiveness of such live events, do not bother to wait anymore, as they have usually limited confirmations. So the principle of first come, first get will be followed.
Local business websites are specially designed to enlarge the sphere of business customers that actually need your product or service. Therefore, it is very important for a business website to depict the true colors that existing and potential customers can somehow relate to their needs. From time to time, it has seen that most of local business websites fail to deliver what is expected in terms of search engine as well as consumer needs. You need to avoid most common blunders resulting in permanent failure of web appearance or low traffic to your website. Here are some of basic mistakes and their solutions, which you must consider while designing your local business website.
There are two basic disadvantages of using vanity numbers on your local businesswebsite. The first being so much difficulty that yourcustomers will face while dialing it from latest phones that do not have letters on their numeric pads. Moreover, search engines fail to associate this combination of letters and numbers with your business name and local listings.
Internet users hate to put efforts when they are online. It may sound difficult to have a paper handy and you are writing down a phone number. Instead, you’d love to copy and paste it directly from the source website. Therefore, do not consider adding graphic images to simply display the phone number on your local business website.
Quite a few times, businesses do not bother to update insignificant items of their website, just like Copyright year. You might have experienced to see a website in 2011 that has privacy and copyright year of 2010 or 2009 or something else. Make sure your website is up to date in terms of such things that matter a lot sometimes.
Despite of good design and functionality of a platform, it is very important to check the search enginecompatibility, which is the need of every marketing strategy. Having a banner in flash is acceptable, but the whole website in flash will result in two basic and most significant problems. The first being its poor SEO, which will be a setback for marketing and promotional purposes. Secondly, it is very hard to personalize a website and give a lively look using flash. This will eventually end up losing customers who will not find the required information or environment at your website.
Playing music by choice in a right atmosphere is quite understandable, however, imposing the sound of music while opening a website may leave a bad impression on your exiting or potential customer. In addition, playing music sometimes consume additional bandwidth, which may slow down your computer and internet speed.
This is the most important part, as if you miss the deadline of payment to your hose provider, your website may go down for some time. This gives a very bad impression about your services and overall business.
Online marketing has becoming versatile in recent few years with the development of innovative marketing tactics. Today, we even consider minute factors that could influence our decisions in online marketing and brought drastic changes. Web page readability is a recent, yet highly important component of delivering your message to a big market. The content of any website is assessed through couple of aspects. First is the quality of content, which is includes the credibility of information, the interest it creates in the user and how a user reacts after reading it. Secondly, readability of the page is assessed which makes certain that whether your page can be viewed and read by internet user or not.
When we talk about readability, we consider a number of factors, which are responsible for it. One of the major problems faced by old people is weak eyesight that does not allow them to read a page in its actual form. Hence, they are helped with other family members, who could use MS Word magnifier or other programs to keep the text in unformatted way, which becomes easily readable. Here’re some of web page readability guidelines that will help you greatly in minimizing common errors that we mostly commit without even realizing most of the times.
It is quite obvious that text written in low contrast creates difficulty while reading and also cause eye fatigue. On the other hand, if the background as well as the font text color is in high contrast, it will be easier for the reader to read the text effortlessly.
Do not just fill up pages having large blocks of text. You have to break them in appropriate paragraphs and headings. This will make your web page more user-friendly and will alsoprovide an ease for readers to go through all pages and understand what has been presented nicely. An important suggestion is to use bullets and numbering in your text, which will enhance reader’s interest. Moreover, make sure the paragraphs are short and intended that does not bore your readers with fluffy content.
Busy backgrounds only produce difficulty for the reader as it becomes hard to read the text and perceive its actual meaning.
A good website looks clean in the absence of irrelevant and messy content that sometimes make no sense at all with the topic. They mostly create confusions as you get a different picture of the same issue.
Font style really matters when your text is worth reading. Using inappropriate font style will ruin the purpose of your text. Generally, it is considered that sans-serif font is convenient for reading as compared with serif fonts.
Links in a web copy must look like links, that is in blue hyperlinks so that readers are ahead aware of it. Do not try to deceive people with tricks to get web page clicks having desired keywords and backlinks. You always get 100% successful results when the website is presented in a genuine manner.
These days, you will hardly see anyone spending huge money on something that is going to be unfruitful in the coming future. Although appraising accurate benefits while investing money sounds difficult, but when you are into marketing and technology business, you have to step up your capabilities and choose your steps very carefully.
The world of internet has grown to become a giant marketplace, where buyers and sellers interact virtually for their own business interests. Marketing through online channels has gained significant hype that it is considered one of essential components of business promotion and marketing campaigns. Using right wisdom and keyword research tools, you can capture a bigger market and boost your sales. At the same time, if your keyword research strategies are pointless with no sense at all, your marketing goals will never be achieved and you will end up making huge losses. The basic aim of your keyword research should be to match the input keywords by internet user with your optimized keywords.
Let’s take a look at some of most horrible keyword research mistakes that you must avoid at all costs.
Looking for a keyword, which is hardly used by people for queries, will give you no productive results. Quite a few times, companies try their hands with internal slogans or jargon, which their organization is quite familiar with but the outside world is not. Now if you go with such keywords, they will certainly not come up at competition in the industry and you will end up losing your time and money.
Making right chaise in terms of keyword selection is very significant. You must be able to differentiate between the relevancy of desired keyword with your business and popularity of certain phrases and keywords that are too common. Going with most popular keyword is not desired, as you have to put extra efforts as well as increase your budget, which in normal conditions sounds a big burden. However, you can fulfill this need by balancing the popularity with keyword appropriateness.
By ignoring the trends of user while selecting keyword, you will be missing the most important part. Do not forget that search queries will always be based upon what an internet user thinks and how your business image is perceived at different levels.
Single word keywords are generally more expensive and very competitive in keyword optimization. As a result, you should choose more appropriate as keywords that will worth your time and money.
In the global business environment, it is quite possible that your targeted keywords unintentionally go into competition with another company in even another industry. Therefore, initial research is very critical before optimizing keywords for search engines.
Few companies select keywords blindly without taking into account competition and other factors resulting in keyword conflicts between various companies within the same, as well as, different industry.
Keyword selection and their implementation for search engine optimization is no longer a hardcore science, which we cannot oppose. With time, if your keywords become unfruitful for marketing and SEO purposes, you must consider reviewing them and take appropriate steps accordingly.
Keywords selection is very important and must not be ignored if you want to survive in this highly competitive environment. Therefore, it has become essential to lurk before you leap in the selection of keywords that always play a vital role in search engine optimization.
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