Celebrating Our 19 Favorite Google Tools for Google’s 19th Birthday!

Happy 19th birthday, Google! Wait – it is today right?

Many people aren’t sure of Google’s actual birthday, including Google itself. In 2005, the site celebrated on September 7th but has since declared it’s special day to be on the 27th of September. As Premier Google Partners, we utilize Google tools every day at Pacific54 – whether it is Googling an image, or hosting a Google Partner Event at the office. In celebration of the site’s 19th year, we are going to share our top 19 favorite Google tools. And fear not Google, Pacific54 will never forget your birthday!

1. Google Analytics

One of our favorite Google tools is Google Analytics! With the ability to track and monitor SEO, Adwords, Social Media, link tracking, user engagement and more – we constantly rely on this digital marketing tool to measure the success of our campaigns.

2. Reverse Image Search

Ever struggle with the perfect words to describe what you’re Googling for? Enter Google’s Reverse Image Search. We love this tool because of its ability to upload and search for an image or website, using an image instead of words. Simply click on the camera icon to start searching using images! Google tools pro tip – say you have a stock photo with a watermark you want to get rid of. Try a reverse image search to find a version without the watermark!

3. Image Search Flexibility

The options available in Google’s Image Search are also a favorite tool of ours. By using Advanced Image Search, or filtering your search under “Tools”, Google gives you the ability to find exactly the image you are looking for. Not only can you search for images by color (and searching for transparent backgrounds is also an option, for our designer friends out there), but you can also filter searches by size, date posted, and usage rights.

4. Google Trends

Useful in terms of analyzing real-time data and locally trending searches is Google Trends. Using this Google tool, you can see which search terms are currently being used. Google Trends also illustrates search term volume in a global context, across multiple languages – ultimately showing you who is searching for what, and where.

5. Google Scholar

For those looking for academic or scholarly content online, there is Google Scholar. With this tool, users can search the web for “scholarly” and peer-reviewed literature, including articles, papers, books, abstracts and more. Google Scholar also has citation tools to help you cite these sources, and if you’re an author, tools to track how often your own literature is being cited online.

6. Google Alerts

Up next is an important and very useful monitoring tool: Google Alerts. Using this tool, you can get specific alerts emailed to you when new content appears online. You just have to choose a topic or search term, like “Amazon” or “Beyoncé”, and set up how often you would like to be alerted of new online content relating to the topic. Google tools pro tip – definitely set up a Google Alert for your own company (and your clients!) so you can be notified whenever your name is mentioned online.

7. Google Adwords

At Pacific54 we specialize in PPC advertising, so we know and love Google Adwords. Specifically, we utilize Adwords to reach specific audiences for our ads, which increases traffic, lead generation, and ultimately ROI for our clients. Interested in learning more about how we utilize Google tools to optimize our PPC campaigns? Let us explain.

8. Google Partners

Use the Google Partners Search tool if you’re looking to get help with online advertising or building a website! As a Premier Google Partner, Pacific54 knows the ins and outs of Google online marketing. Less than 5% of Google Partners for small and medium businesses are qualified enough to be defined as Premier Partners, and the range of Google Certifications is what helps Pacific54 stand out from the rest. Contact us today if you are interested in our marketing services.

9. Google My Business

The Google My Business tool is one that we use all of the time – to find a nearby coffee shop or new lunch spot! Most importantly, though, we use this tool to list Pacific54’s business hours, location, and contact information, so that clients, customers, and anyone else searching on Google can find us.

10. Think with Google

For data, studies, research, and other marketing tips turn to Think with Google. This tool uncovers how aspects of Google work, as well as providing important consumer insights, reports, articles, Google tutorials, and more – all geared toward improving the user’s online marketing and advertising.

11. Google+

Next up on our list of favorite Google tools is Google+, a social media tool we use regularly for ourselves as well as many of our clients! While Google+ is first and foremost a social tool, it is also a great space to post content, share media, add new contacts, network with businesses or learn something new. Follow Pacific54 on Google+ today!

12. Google Doodles

Ever notice how the Google logo changes day to day? That’s because of Google Doodles. This Google branch-off is dedicated to awareness of holidays, events, and anniversaries and has a team of “doodlers” who devote their time to the logo animations. This cool tool also holds yearly logo contests for students, with the prize of college scholarships for the most creative and innovative doodles! Google tools pro tip – check out Google’s Birthday Doodle!

13. Google Adsense

Google Adsense is yet another ingenious tool offered by Google. With Adsense, website owners can begin to profit from their website by allowing Google to place ads on their site. The perk of this tool is that the site owner has full control over where the ads are placed and even which ads can be shown on their site.

14. Google Link Shortener

Next on our list of awesome Google tools is the Google Link Shortener tool. We use this tool to simplify links in our social media posts, making them look short and sweet! Long URLs can be unappealing to the eye (and more importantly, the click), and a lower character count is important – especially when drafting tweets.

15. Google Docs

Collaboration is key at Pacific54. With the Google Docs (and Google Sheets, Slides, etc.) tools, we are constantly able to work with our teammates on projects, making communication and seamless team integration possible.

16. Google Drive

Long gone are the days of printing everything and storing physical files in an office. With Google Drive, individuals and businesses alike are able to digitally store, organize and share documents of any kind!

17. Google Quick Draw

If you like games and want to help improve Artifical Intelligence – then the Google Quick Draw tool is the one for you! Quick Draw is an online AI experiment run by Google, with the largest “doodling” data set online. The goal is to help with Machine Learning and test if AI can learn to recognize people’s drawings. It’s also fun to take a peek through their data sets to see how your doodling compares to thousands of other doodles!

18. Google Express

Looking to order something online and receive your package ASAP? Then Google Express is the tool you need to be using. With 24-hour shipping and free delivery (as long as you reach the store’s minimum spend), Google Express lets you order from many top shops for clothes, electronics, groceries and more.

19. Google Fonts

Google Fonts is a little-known tool but is so useful it still makes our top 19! With a large catalog of open sourced fonts available, Google Fonts offers users the option to download a huge variety of fonts while also gives easy instructions for embedding the font in HTML and CSS.

Did you enjoy this post about our favorite Google tools?

Check out more on this topic on the Pacific54 blog.

The Definitive Guide to Naming your Business

Have a great idea for a business, but don’t know what to call it? Strategically and successfully naming your business is one of the hardest steps in the branding process, and it is arguably one of the most important decisions. When naming a business, you have to be thorough and analytical, as well as creative. You want the name to catch the eye of your audience, and be an asset to your company’s brand.
At Pacific 54, we develop a framework to assist you in naming your business. With our direction, clients stress less over finding the perfect name. Below, you will be taken through the framework of naming a business, with examples of our strategy as it pertains to a client in the Financial Industry, who turned to Pacific 54 for guidance in naming their new business.

Brand Vision

To begin the naming process, we ask the company to tell us more about themselves. Specifically, clients are asked about their business, their brand, and their target market. Below are some of the important questions we have clients answer before we dive into the naming process.
About your Business:

  • Which industry does your business operate in?
  • Who are your main competitors?
  • What is the single most important thing that sets your business apart from the competition?

About your Brand:

  • What is your mission?
  • If your brand was a person, how would you describe them?

About your Target Market:

  • What is the age and gender of your target market?
  • How will they learn about your brand?
  • What else can you tell us about your customers?

Personality Brainstorming

The next step towards coming up with the company name and persona is performing a personality brainstorm. At this stage, there are no bad ideas. We referenced the industry the clients were working in (Finance), related national publications (like Forbes), a thesaurus for added inspiration, and industry specific lists and articles. With all of these resources, we formed a comprehensive word bank of phrases related to the business.

Naming Framework

After brainstorming, we then outline possible name types and associations for the business. We started with Industry Types, and came up with the categories of “Financial”, “Corporate” and “Technology” that fit this business. After that, different name categories reflecting business values were decided upon (ex: Quality, Community and Transparency). From there, we started the process of brainstorming names to align with each category.
Once we had a substantial list of name ideas, we narrowed the list down to the top 20 – 30 favorite choices.

Evaluation and Selection

The last step in naming your business is to evaluate each name option on our list of favorite ideas. When we evaluate a name at Pacific 54, we look at availability in four categories: domain name (.com or .co), app names for iOS and Android devices, social media handles and international domains, and we use Panabee to help us find that information! From there, the list of name ideas is ranked based on a 4-point scale, with one point given for each section that is available with that specific name idea. A new list is created with the name ideas that scored 4 out of 4 points.
Now, we have a list of name ideas meet all of the criteria that our client wants. From there, it is up to the business owner(s) to decide which of the names they connect with. If they are still indecisive, a few more questions often to help clarify the remaining names for them. Some of the questions we may ask are:

  • Is your first impression of the name strong?
  • Does it sound good?
  • Is it easy to understand?
  • Use it in a few sentences, does it feel right?
  • Does it relate to your positioning or who you are?

Finally, it is time for the client to narrow down the choices and decide on a name!

Need help naming your business, or looking for a digital agency to help you get started with marketing your brand? Contact Pacific 54 today for all of your digital marketing needs.

Miami Spice Month: Personal Favorites from P54

Every August, Miami celebrates one of its favorite holiday seasons: Miami Spice Month. It’s the time of year that brings you the chance to satisfy your stomach, while sparing your wallet. Starting August 1, over 250 restaurants in the Miami area will be offering lunch specials for $23 and dinner specials for $39. New this year is another addition: select brunch specials, also for $23. Read more to hear from the Pacific54 team on their favorite Miami Spice specials!

Matti’s Miami Spice Must-Have: Wolfgang’s Steakhouse

Matti Miami Spice
Matti Marshak, Co-Founder of Pacific 54, is adamant about his favorite restaurant, Wolfgang’s Steakhouse. Luckily for him, they are participating in Miami Spice Month! His favorite meal there is the PORTERHOUSE FOR TWO, which he (not so) secretly enjoys all for himself.
Wolfgang’s Steakhouse is located on Biscayne Boulevard, and offers an extraordinary selection of steakhouse favorites for both lunch and dinner.

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Jon’s Go To: Quality Meats

Jon Miami SpiceFor our Business Development Manager, Jon, Quality Meats on Miami Beach is his restaurant of choice to visit during Miami Spice Month. He would order the delicious WAGYU BRISKET “PASTRAMI”- served on rye bread, with spicy coleslaw, and bread and butter pickles.
Quality Meats is based off of the original, Manhattan-based restaurant from Fourth Wall Restaurants. They serve up classic, tasteful butchery in a way that will leave you satisfied with both the food and the ambiance. For Miami Spice Month, Quality Meats is participating for dinner specials, 7 days a week.
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Mary’s Top Pick: Anything Italian

Mary Miami SpiceIf she had to choose, Mary (our star Social Media Manager) would go to Segafredo Brickell for a dinner of their infamous SHORT RIB PARPADELLE – Red Wine Braised Short Ribs, Creamy Demi-Glace, Garden Peas, Cremini Mushrooms, Pecorino Romano. Segafredo is an Italian-inspired spot that transforms from cafe in the day to a chic, modern-meets-antique lounge by night. Segafredo is participating in Miami Spice Month for their dinner menu, 7 days a week. To be honest, if it’s pizza or pasta, Mary is interested. She’s also been dying to try Cipriani, and always loves Perricone’s Marketplace and Cafe.
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David’s Special Spots: Makoto and Michael’s Genuine Food & Drink

David Miami SpiceDavid, resident LATAM Technical SEO Specialist, couldn’t just choose one restaurant for Miami Spice Month! His first favorite is Makoto, a Japanese restaurant named after famed executive chef Makoto Okuwa. Located in the Bal Harbour Shops, Makoto is participating in Miami Spice Month for lunch specials, Monday – Friday, and for dinner specials, Sunday – Thursday.

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His second spot is Michael’s Genuine Food & Drink, a laid-back bistro boasting of locally-sourced ingredients and changing daily menus, based on what’s in season. Stay tuned for which lunch or dinner specials Michael’s will be offering during Miami Spice Month!
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Mitchell’s Food Fave: The Bazaar by José Andrés

Mitchell Miami Spice
The newest team member of Pacific 54 – Mitchell, our SEO Specialist – is looking to dine at The Bazaar by José Andrés, because of his fondness for Bazaar Mar by José Andrés, where he loves to order the GAMBAS AL AJILLO, MEXICAN GULF, FLORIDA – sautéed shrimp, garlic, olive oil, spicy tomato sauce, parsley.
The Bazaar by José Andrés is an upscale restaurant, whose menu “blends Andrés Spanish heritage and personal ingenuity with influences from the local Latin culinary tradition.” The Bazaar by José Andrés is participating in Miami Spice Month for their dinner menu, Sunday – Thursday.
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Interested in learning more about Miami Spice Month? Be sure to visit Miami and Beaches to view the full list of participating restaurants, as well as the days and meals that they are participating in.
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