Have a great idea for a business, but don’t know what to call it? Strategically and successfully naming your business is one of the hardest steps in the branding process, and it is arguably one of the most important decisions. When naming a business, you have to be thorough and analytical, as well as creative. […]
Miami Spice Month: Personal Favorites from P54
Every August, Miami celebrates one of its favorite holiday seasons: Miami Spice Month. It’s the time of year that brings you the chance to satisfy your stomach, while sparing your wallet. Starting August 1, over 250 restaurants in the Miami area will be offering lunch specials for $23 and dinner specials for $39. New this year […]
Facebook Retargeting – Traffic Shoe Case Study
When they came to Pacific54, Traffic Shoe wanted to boost sales by leveraging their Social Media Advertising platforms as well as their existing consumer base. Traffic Shoe as a brand is all about the hottest shoes at the best prices. Starting in Miami, Florida in 1989 with just one store, Traffic has now grown to […]
Power & Psychology Of Color In Advertising
Do colors make you feel a certain way or bring back specific memories for some inexplicable reason? Does seeing red provide a feeling of alertness as seeing blue eases your stress and anxiety? Colors not only attract and stimulate the senses but they’ve also been playing a major role in creating alluring marketing campaigns for […]
Finding an Internship That’s Right For You
Why Are Internships So Important? When you’re on the hunt for a dream job, it’s important that you already have experience in the work world. Whether you are currently a student still weighing your options or a graduate looking to start a career – finding an internship that is right for you to help […]