Marketing

Bi-Weekly Roundup 11/23: The Latest Digital Marketing News & Updates

kristina
Published on Nov 23, 2020

Bi-Weekly Roundup 11/23: The Latest Digital Marketing News & Updates

We’re back at it again with our roundup of the latest updates from popular platforms around the web. Whether you’re trying to level-up your higher education marketing strategy or you simply want to stay in the loop when it comes to generating leads and sales for your small business, we’re here to help you stay updated on all the latest digital marketing news.

Keep reading for a recap of the latest digital marketing news and updates.

1. Search Engine Roundtable: New Google Ads Editor Improvements With v1.5

A google icon on a phone screen

Photo via Unsplash

Google has released a new version of their Google Ads editor, and with this update comes a variety of improvements. From more detailed recommendations to better filtering options to image extensions being supported, these are only a few of the new changes that this version includes. Read the full article by Search Engine Roundtable to see the full list of updates available for Google Ads Editor.

2. TechCrunch: YouTube’s New Audio Ad Format

A YouTube logo displayed on the screen of a phone

Photo via Unsplash

If you’re looking for new formats for your advertising efforts, this new product from YouTube might be worth trying. This type of format is meant to target those who may be playing a video, but aren’t necessarily looking at the screen. For example,  if you’re playing music but you’re working out and not looking at the music video. Or maybe you’re listening to a podcast on your phone while you work.

The ads will still show an image (mostly likely a static image), but the main focus of the ad will be the audio. Read the full article by TechCrunch to discover how you can incorporate audio ads into your digital marketing strategy.

3. Marketing Brew: Twitter Launches a Story Feature Called “Fleets”

A Twitter logo being displayed on a laptop screen

Photo via Unsplash

If you have had those moments where you wanted to write a reaction to a live show or simply wanted to comment on current events – this new feature from Twitter may be for you. Twitter now joins Snapchat and Instagram in having the option to create disappearing content that you can share with your followers for 24 hours.

While we just have to see how popular this feature becomes on Twitter, this might encourage those who are a bit shyer to share their tweets (as they won’t have to worry about getting a lot of likes and retweets since it disappears anyway). Read the full article by Marketing Brew to learn more!

4. Social Media Today: Instagram Updates the UI for its Threads App

A person taking a picture of food to post on Instagram

Photo via Unsplash

If you’re not exactly familiar with Instagram’s Threads app, you’re not the only one. The standalone app was released about a year ago and provides a place where you can interact with and send updates to the users on your “close friends” list.

With the new UI updates, you’ll now be able to see all your Instagram messages on the app (not limited to the messages with your close friends). Plus, Threads introduced a new “auto-status” option, where your status will get updated with an emoji based on things like how much battery your phone has, your current location, or even your movement.

Read the full article by Social Media Today to learn more about these innovative updates.

5. Search Engine Journal: Reports on Traffic Sources Are Now Available on YouTube Analytics

A YouTube homepage being displayed on a laptop

Photo via Unsplash

If you post videos on YouTube as part of your digital marketing strategy, you will now be able to see a report that shows how users found your videos. You’ll have more insight into which traffic sources drive more views for your videos and be able to have a better idea of where to focus your efforts. To see the different kinds of traffic sources that are included in the report, read the full article by Search Engine Journal.

That concludes this week’s recap – stay tuned for our next bi-weekly roundup on the latest digital marketing news! I

f you want to take your marketing efforts up a notch and get more serious about getting conversions for your business, contact us to see how we can help you grow your business through digital marketing. From paid social ads to organic social media to search engine optimization, there are a variety of ways that you can help your brand reach more potential customers, you just need the right strategy – that’s where we come in.

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