Bi-Weekly Roundup 12/9: Latest News in Search Engine Marketing & More

Published on Dec 9, 2020

Bi-Weekly Roundup 12/9: Latest News in Search Engine Marketing & More

Need a quick recap on the latest happenings in the world of search engine marketing, social media, and PPC? You’ve come to the right place. We’ve wrapped up the top 5 marketing news and updates from this week and summarized the main points for you. So, without further ado, let’s jump right into it!

Keep reading for this week’s marketing recap.

1. Search Engine Journal: New Changes to Google Ads Lead Form Extensions

The main google page shown on a laptop screen

Photo via Unsplash

Google Ads has introduced enhancements to its lead form extensions. Advertisers will now have the ability to apply and share the forms with different campaign types – plus, there is now an option to include pre-made questions in the forms. These questions are sorted by industry, and once you select the industry, you can see the options that are available. This change will be particularly useful when it comes to sorting leads and directing them to the right person.

In addition to those updates, Google Ads has now made it possible to integrate lead forms with a webhook or to create a connection with Zapier. For advertisers who have grown used to manually having to download and upload lists again to their email platforms, this is an incredibly convenient update. To learn more about these new changes, read the full article by Search Engine Journal.

2. TechCrunch: WhatsApp’s New Shopping Feature

A Whatsapp logo shown on a phone screen

Photo via Unsplash

This popular messaging app that’s owned by Facebook is introducing a shopping feature that will allow its 2 billion users to shop while using the messenger. Users will be able to message businesses, add items to their carts, and even view their carts. With so many people using WhatsApp as their means of exchanging messages, this new feature adds another element of convenience to online shopping. Are you excited to try it out? Read the full article by TechCrunch to learn more about this feature.

3. Search Engine Land: New Updates on Google Maps & Google My Business

Google maps being shown on a phone screen

Photo via Unsplash

Both Google Maps and Google My Business are getting updates that will be useful for businesses and consumers. The additions include an expansion to the messaging feature, which will allow more ways for consumers to communicate with businesses. Plus, on Google Maps, owners of businesses will have the ability to see more insights and analytics on the local maps, letting them have more information about how people are finding their business. Read the full article by Search Engine Land to learn more.

4. Social Media Today: LinkedIn Will Introduce a New “Sales Insights” Feature

LinkedIn register page being shown on a phone screen

Photo via Unsplash

Whether you’re in B2B marketing or sales, you’ll surely appreciate this new feature that LinkedIn plans on introducing in February. Sales Insights will provide users with a way to see an overview of what opportunities are available in their specific market. You’ll be able to find data based on location, roles within companies, and trends in growth. This will be particularly useful when it comes to planning your sales strategy. To get more information on this new feature, read the full article by Social Media Today.

5. Search Engine Roundtable: A New Google Discover Ads Format Option is Available

A google screen on a smartphone

Photo via Unsplash

Google has added a new 4:5 portrait aspect ratio format to its Discover ads options, where advertisers will be able to offer more of a visual element to their ads. After viewing the visual, users can scroll down and enter their information in the lead form extension. Interested in learning more about this new format? Read the full article by Search Engine Roundtable.

That wraps up this week’s recap; stay tuned for our next roundup to stay up-to-date on the latest news in Google Ads, Facebook Ads, and more.

Need help taking your marketing campaigns to the next level? We can help develop winning search engine marketing, social media, and SEO strategies to help you get more leads, build brand awareness, and more! Contact us today to get started.

Marketing tools and best practices