Marketing

Bi-Weekly Roundup: Top Social Media Marketing News & Updates

kristina
Published on Oct 16, 2020

Bi-Weekly Roundup: Top Social Media Marketing News & Updates

While we’re always on our toes waiting to see what new changes social media platforms and search engines introduce – one thing that we can always expect is that updates are going to come often. We’ve rounded up some of the top search engine and social media marketing news from around the web so that you can always stay in the loop when it comes to new changes.

Keep reading to get a recap of the top social media marketing news and updates.

1. Search Engine Journal: Facebook is Getting Rid of the 20% Text Limit on Ad Images

The facebook homepage on a smartphone next to a laptop

Photo by Time Bennett via Unsplash

Yes, we’ve all been there, trying to condense the perfect phrase we thought of into fewer words because of this text limit. Well, now you’re free to use more copy on your images and use the banner copy you’ve always wanted to! But, Facebook is still encouraging advertisers to try to keep image text under 20%, as they perform better. Find out more about why this rule was implemented and how Facebook is changing this rule by reading Search Engine Journal’s full article.

2. 9to5Google: Google Meet is Introducing Polls and Q&A Features to Your Meetings.

A google meeting on a laptop

Photo by Chris Montgomery via Unsplash

If you’ve been looking for ways to make your virtual meetings and brainstorming sessions more engaging, then these new features are definitely something you’ll want to try. These may surely play a role in alleviating the time-consuming mute-unmute situation that typically happens in meetings, and can minimize interruptions. Read the full article by 9to5Google to learn more about these new features.

3. MarTech Series: Pinterest is Adding Pins Ad Monetization Features to Better Users’ Shopping Experiences

A pinterest search page with pins and an ad

Photo by Charles Deluvio via Unsplash

With the holiday season approaching, Pinterest has introduced new shopping tools that will bring a new shopping experience to users and advertisers. This includes showing ads among the visual search results, within Pinterest Lens (a tool that analyzes the image that you capture and provides ideas and pins that are related to it), and the shop tab where users search. Pinterest ads can be incredibly beneficial to many e-commerce stores, especially during the holiday season! Read the full article from MarTech Series to learn more.

4. TechCrunch: Google Introduces “Stories” on its Search App for Android and iOS

A google screen on a smartphone

Photo by Daniel Romero via Unsplash

Google is getting in on the action of stories (which are tappable photos, videos, and other content that a user can view quickly). These stories will focus on publisher content, and publishers will also be able to monetize and share their stories. They can use drag-and-drop tools or even code the stories themselves if they choose to. Are you interested in trying these new stories out for your business? Read more about it by checking out the full article by TechCrunch.

5. Tubefilter: Instagram Introduces Shoppable Ads on IGTV & Plans to Add it to Reels Later

A smartphone on a plain background with an instagram logo

Photo via Unsplash

Instagram is expanding advertising spaces on its platform with the introduction of IGTV ads. With posts and stories already having advertising and shopping features, it was only a matter of time before the other features caught up to the trend. What do you think about this new e-commerce feature – are you interested to try it out? Read the full article by Tubefilter to learn more.

We hope that you found this week’s roundup of social media marketing news helpful and that they can be beneficial in your marketing strategy! So, are you ready to explore these new features and updates?

If you want to take your marketing game to the next level, but don’t know where to start, we’ll help you transform your digital marketing strategy and see results! Contact us today to get started.

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