Finding The Right Keyword Strategy For Your Hotel’s Blog

P54 Team
Published on Jul 24, 2023

Finding The Right Keyword Strategy For Your Hotel’s Blog

In the competitive landscape of the hotel industry, maintaining a robust online presence is paramount to attracting potential guests and effectively connecting with your target audience. Among the myriad of digital marketing tools at a hotelier’s disposal, hotel blogging stands out as a powerful means to engage with potential guests, showcase the unique aspects of your property, and stay ahead of the competition. However, crafting a successful hotel blog requires more than just putting pen to paper; it demands a strategic keyword approach that harmoniously aligns with the ever-evolving algorithms of search engines. In this article, we delve into the art of finding the right keyword strategy for your hotel’s blog, ensuring your content not only resonates with your target audience but also ascends the ranks in search engine results, delivering relevant and engaging blog posts that leave a lasting impression on your readers.

 Using the Tools of The Trade to Create Valuable Content

In the ever-evolving world of hotel marketing, crafting a successful content strategy has become an indispensable component for attracting potential customers and staying ahead in the competitive hospitality industry. As hoteliers seek to engage their target audience with relevant and captivating content, harnessing the power of advanced tools has emerged as a game-changing strategy.

In this section, we explore three powerful tools – AHREFS, AnswerThePublic, and SEMRUSH – that have revolutionized how marketers and hoteliers approach their keyword and content marketing strategies.  Discover how these tools can be leveraged to optimize your hotel’s content and unlock new opportunities for success in the digital landscape.

  1. AHREFS: AHREFS is a powerful all-in-one SEO tool that plays a pivotal role in shaping an effective hotel marketing strategy. Its comprehensive suite of features includes competitor analysis, keyword research, backlink analysis, and content optimization. By utilizing AHREFS, hoteliers can gain valuable insights into their competitors’ top-performing keywords and identify untapped opportunities in the market. For instance, the Marriott Vacation Club blog can emply AHREFS to explore trending keywords in the hospitality industry, enabling them to tailor their content to resonate with potential customers and stay ahead of the competition. 
  2. AnswerThePublic: AnswerThePublic is a unique content research tool that assists in understanding the questions, concerns, and interests of the target audience. By generating a comprehensive list of potential queries related to a specific keyword, hoteliers can ensure their content marketing strategy effectively addresses their potential customers’ needs. In the case of the Marriott Vacation Club blog, AnswerThePublic could play an instrumental in providing valuable topic ideas centered around popular travel and vacation-related searches, allowing them to create relevant content that captivates their audience’s attention. 
  3. SEMRUSH: SEMRUSH is another essential tool in a hotel’s keyword strategy arsenal, offering a holistic approach to search engine optimization. This platform not only aids in identifying high-traffic keywords but also provides a detailed analysis of competitors’ advertising strategies, backlinks, and content performance. By leveraging SEMRUSH, hotel marketers can refine their content marketing strategy, fine-tuning their blog posts to address the interests of their potential customers more effectively. For something like the Marriott Vacation Club blog, SEMRUSH helps in identifying the most valuable keywords in the hospitality niche, enabling them to produce content that meets the demands of their target audience and enhances their overall online visibility. 

By integrating these powerful tools like AHREFS, AnswerThePublic, and SEMRUSH into their hotel marketing strategy, establishments like the Marriott Vacation Club can develop a robust keyword strategy that ensures their blog offers relevant content and valuable information to their potential customers. These tools provide crucial insights and guide hoteliers in creating compelling and engaging blog posts that drive organic traffic and contribute to the overall success of their digital marketing efforts.

 A look at how  AnswerThePublic Can help you decide on your content strategy. (source:

Developing a Keyword Strategy to Attack The SERP Where It Counts

In the realm of digital marketing, an effective keyword strategy can make all the difference in capturing the attention of potential guests and securing a prominent spot on the Search Engine Results Page (SERP). For hotel blogs, in particular, targeting local attractions and experiences proves crucial in attracting visitors to the area and ultimately driving hotel bookings. As a real-life example, let’s take a closer look at the Thesis Hotel blog based in the enchanting locale of Coral Gables, Florida, which aims to entice travelers with captivating travel tips and recommendations centered around highly-targeted keyword. Take, for example, the search string  “things to do in Coral Gables.”, it has an 800 monthly search volume and low ranking difficulty on AHREFS.  By designing a well-crafted keyword strategy, the Thesis hotel blog can successfully attack the SERP where it counts, effectively reaching its target guests and maximizing its digital marketing strategy.

  1. Understanding the Type of Content: The hotel blog must define the content type it aims to deliver before diving into keyword research. As a travel-focused blog, the emphasis should be on producing engaging travel blogs that provide valuable insights, recommendations, and insider tips on exploring Coral Gables. 
  2. Keyword Research Strategy for Hotels: To kickstart the keyword strategy, the hotel blog needs to conduct in-depth keyword research focused on “things to do in Coral Gables” and related terms. This process involves identifying popular long-tail keywords (more on that later), synonyms, and related phrases that potential guests are likely to use when searching for local activities and attractions in Coral Gables. 
  3. Targeting the Right Guests: The hotel blog should align its keyword strategy with its target audience – travelers seeking leisure activities and experiences in Coral Gables. By understanding their preferences and pain points, the blog can tailor its content to meet its potential guests’ specific needs and interests. 
  4. Integrating Keywords into Digital Marketing Strategy: The key components of the hotel blog’s digital marketing strategy should involve organically incorporating the chosen keywords into its blog content. The objective is to strike a balance between optimization for search engines and delivering valuable information to readers. 
  5. Crafting Captivating Blog Content: As the heart of the keyword strategy, the blog content should showcase an array of exciting things to do in Coral Gables, encompassing a diverse range of attractions, dining spots, cultural hotspots, and recreational activities. The hotel blog can feature articles like “10 Must-Visit Landmarks in Coral Gables,” “Top 5 Hidden Gems for Foodies,” or “Outdoor Adventures in Coral Gables for Nature Lovers.” 
  6. Local SEO Focus: The hotel blog should concentrate on local search engine optimization (SEO) techniques to further enhance its keyword strategy. This includes optimizing Google My Business listings, incorporating location-specific keywords, and obtaining backlinks from reputable local websites. 

By executing a well-crafted keyword strategy centered around something like “things to do in Coral Gables,” the Thesis hotel blog can effectively attack the SERP where it counts. By delivering engaging travel content that aligns with the interests of its target guests, the blog will not only attract more visitors to explore the vibrant offerings of Coral Gables but also bolster its online presence and ultimately increase hotel bookings. As the digital landscape continues to evolve, a strategic keyword approach remains an indispensable tool for hoteliers to connect with potential guests and thrive in the competitive hospitality industry.

AHREFS can help you decide on the optimal keyword strategy to help dominate the SERP. 

The Importance of Building a Long-Tail Keyword Strategy for Your Hotel Blogging Efforts

Long-tail keywords have emerged as a powerful tool for businesses, including hotels, to attract a more targeted and engaged audience. Unlike short, generic keywords, long-tail keywords are longer and more specific phrases that encompass multiple words. They serve as a bridge between the users’ search intent and businesses’ content. Utilizing long-tail keywords effectively can significantly impact a hotel’s blogging efforts, leading to successful marketing strategies, increased online bookings, and broader outreach to prospective guests. A prime example of a hotel leveraging the potential of long-tail keywords is the Thesis hotel in Coral Gables, which masterfully utilizes the long-tail keyword “Best Mother’s Day Brunch in Miami” for their blog.

The Thesis hotel recognizes the significance of crafting content that appeals to specific types of travelers, especially those looking for special experiences like celebrating Mother’s Day in Miami. By optimizing their blog with the long-tail keyword “Best Mother’s Day Brunch in Miami,” the hotel aims to capture the attention of users who have a clear intent in mind – finding the perfect brunch spot to celebrate Mother’s Day in the vibrant city of Miami.

How Long-Tail Keywords Work:

  1. Targeting a Niche Audience: Long-tail keywords allow businesses like the Thesis hotel to narrow down their focus and cater to a niche audience. In this case, the hotel specifically targets travelers seeking the best brunch options on Mother’s Day, making their content highly relevant to those with this specific interest. 
  2. Less Competition, More Visibility: Short, generic keywords like “brunch” or “Miami hotels” often face intense competition in search engine rankings. However, long-tail keywords typically have lower search volumes, leading to reduced competition. This means that by using the long-tail keyword “Best Mother’s Day Brunch in Miami,” the Thesis hotel has a higher chance of achieving a higher rank on search engine result pages, ensuring their informative content reaches a wider audience. 
  3. Enhanced User Intent Matching: Long-tail keywords excel at matching the user’s intent with the content provided by businesses. In the case of the Thesis hotel, travelers searching for the best Mother’s Day brunch options in Miami are likely to find exactly what they’re looking for in the hotel’s blog, resulting in increased user engagement and potential bookings. 
  4. Establishing Authority: By consistently providing original content that caters to specific search queries, the Thesis hotel establishes itself as an authoritative source for information on Mother’s Day brunches in Miami. This expertise fosters trust among prospective guests, encouraging them to consider the hotel for their stay. 

Incorporating a long-tail keyword strategy into hotel blogging efforts, as demonstrated by the Thesis hotel’s use of “Best Mother’s Day Brunch in Miami,” offers a range of benefits. By targeting specific audiences, achieving better search engine visibility, and effectively matching user intent, hotels can create informative and engaging content that resonates with prospective guests. Embracing long-tail keywords as part of a comprehensive digital marketing strategy helps hotels establish a strong online presence, attract a wider audience, and drive successful marketing efforts, ultimately leading to increased online bookings and overall business growth.

The Thesis Hotel in Coral Gables utilizes  longtail keyword strategy in their blog to help find users searching for specific strings on Google. (Source: 

Planning Your Content in Advance – Don’t Play Catch-up

staying ahead in the hospitality industry requires a well-orchestrated content strategy, especially when promoting unique events or experiences. Effective planning and preparation are key for hotels looking to capitalize on a high-profile event like the Winter Music Conference in Miami. By proactively strategizing and creating relevant content in advance, hotels can seamlessly align their offerings with the event’s essence, thereby gaining a competitive edge over other hotel brands, including boutique hotels. Let’s explore how this approach can revolutionize the management of content for a hotel gearing up to promote its services during the Winter Music Conference.

  1. Understanding the Event and Audience: To begin the content planning process, it’s crucial for the hotel to understand the Winter Music Conference and its target audience thoroughly. By comprehending the essence of the event, the hotel can create content that resonates with attendees and showcases how its services align perfectly with the experience they seek. 
  2. Identifying Relevant Keywords: As the foundation of content creation, identifying relevant keywords related to the Winter Music Conference is paramount. These keywords should encapsulate the essence of the event, the hotel’s unique offerings, and the interests of potential attendees. For instance, keywords like “Winter Music Conference hotel deals,” “Miami event accommodations,” or “luxury stays near WMC” can guide the hotel’s content creation. 
  3. Crafting an Array of Content: A well-rounded content strategy should encompass various types of content, catering to diverse preferences and platforms. Engaging blog posts can highlight the hotel’s amenities and how they complement the event, while visually appealing social media posts can create anticipation and excitement among potential guests. Additionally, video content showcasing past WMC experiences or interviews with artists can elevate the hotel’s content strategy and captivate its audience. 
  4. Establishing a Content Calendar: A content calendar is an indispensable tool for hotels preparing for events like the Winter Music Conference. By mapping out content release dates and platforms, the hotel ensures a steady stream of information leading up to the event, avoiding last-minute content gaps, and maintaining a consistent presence in potential guests’ minds. 
  5. Leveraging Visuals and User-Generated Content: Powerful visuals and user-generated content (UGC) are invaluable assets for a hotel’s content strategy. Encouraging attendees to share their experiences with event-related hashtags and repurposing this UGC on your blog can create an authentic and relatable connection with the target audience, reinforcing the hotel’s brand identity.

hotel blog strategy

Elevate Your Hotel Blogging Strategy With Pacific54

A hotel can seamlessly manage its content by planning content in advance and proactively leveraging relevant keywords. This proactive approach ensures a consistent and engaging stream of content and positions the hotel as a top choice for future guests. Embracing the power of content planning, hotels can showcase their unique offerings, create lasting impressions on potential guests, and ultimately elevate their brand amidst the exciting ambiance of high-profile events.

The success of a hotel’s online marketing efforts hinges on strategic planning, relevant content creation, and proactive management. By embracing a well-structured content strategy that aligns with key events, hotels can effectively captivate their target audience, elevate their brand presence, and drive conversion rates. Planning content in advance, identifying relevant keywords, and engaging guests through high-quality digital content are all crucial components of this winning formula.

As hotels compete for future guests’ attention and seek to attract their ideal audience, partnering with Pacific54 for their online marketing needs can be game-changing. At Pacific54, we specialize in crafting customized marketing solutions that deliver impactful results. From optimizing marketing channels to enhancing conversion rates, our experts will work closely with hotels to create engaging and personalized digital content that resonates with their target audience.

Don’t miss the opportunity to elevate your hotel’s online presence and effectively connect with your ideal guests. Pacific54 can unlock the full potential of your hotel’s digital marketing strategy. Contact us today and take the first step towards maximizing your brand’s online visibility and driving unparalleled success in the dynamic world of hospitality marketing. Let’s embark on this journey together and create a thriving digital presence that leaves a lasting impression on future guests.


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