PPC advertising

Doing paid advertising? Avoid These Three Public Adjuster Advertising Mistakes.

Jesse Denis
Published on Nov 12, 2023

Doing paid advertising? Avoid These Three Public Adjuster Advertising Mistakes.

In today’s digital age, public adjusters need to harness the power of online marketing to reach potential clients and navigate the competitive landscape of the insurance industry. One effective way to accomplish this is through public adjuster advertising campaigns that target the right audience at the right time. However, to make the most of public adjuster advertising, it’s crucial to avoid common pitfalls that can hinder success. By sidestepping these mistakes, public adjusters can optimize their online marketing efforts, increase visibility, and effectively assist property owners in dealing with insurance companies. 

What are Google Ads and How Can They Help My Public Adjusting Business?

 Google Ads is Google’s advertising platform that allows businesses to create and display ads on the Google search results pages and across their vast network of partner websites and applications. It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This approach ensures that you’re only investing in potential customers who are actively interested in your services, making it a cost-effective way to attract leads.

For public adjusters, Google Ads offers an incredible opportunity to target individuals who are in immediate need of your assistance. When people experience property damage or an unfortunate incident, they often turn to Google to find a solution. By leveraging Google Ads, you can position your business at the top of search results for relevant keywords, making it easier for potential clients to discover your services.

In this article, we will explore some key advertising mistakes that public adjusters should steer clear of to achieve better results in their Google Ads campaigns. 

1. Neglecting Comprehensive Keyword Research For The Insurance Adjusting Industry

Neglecting comprehensive keyword research is a common mistake that public adjusters should avoid in their advertising campaigns. Keyword research plays a crucial role in optimizing ad visibility and connecting with potential clients who are actively seeking assistance with property damage and insurance claims.

  • Thorough keyword research is vital for public adjusters to identify relevant and valuable keywords that resonate with their target audience.
  • Understanding the search terms potential clients use helps optimize ads to appear prominently on search engine result pages (SERPs).
  • This increases the chances of capturing the attention of individuals actively seeking solutions related to public adjuster services.
  • Without proper keyword research, public adjusters risk missing out on valuable opportunities to connect with potential clients.
  • Ads may not appear for relevant searches, leading to limited visibility and decreased chances of attracting qualified leads.
  • Neglecting keyword research can waste advertising budget on irrelevant clicks that are unlikely to convert into actual clients.
  • Comprehensive keyword research provides valuable insights into the target audience’s search behavior.
  • A targeted approach increases the likelihood of attracting highly qualified leads and maximizing the ROI for advertising efforts.

You should use tools like Google Keyword Planner, SEMRush, and SpyFu to tailor their Pay Per Click (PPC) ad strategy. For example, the public adjusting industry in Florida has a very high Cost-per-click (CPC). While it may seem tempting to just bid on a keyword like “Florida public adjusting”, it has a high-end cost of nearly $60 as of this writing. A little research will find that you’re best suited targeting “Public Adjuster near me” and geotargeting the state of Florida at nearly half the cost!

public adjuster ads keywords

2. Overlooking Negative Keywords

Overlooking negative keywords is a common mistake in public adjuster marketing campaigns. Neglecting to identify and exclude negative keywords can lead to ad impressions and clicks from irrelevant searches, ultimately diminishing the campaign’s effectiveness and wasting valuable advertising budget. 

For example,  a public insurance adjuster who specializes in helping business owners with property damage insurance claims. They set up a pay-per-click (PPC) campaign on Google Ads to target potential customers seeking assistance with their claims. However, if they fail to include negative keywords, their ads may appear for irrelevant searches, generating clicks and impressions that do not align with their target audience.

what are negative keywords - public adjusters

  • As seen above, the ad may unintentionally appear for irrelevant searches like “homeowner insurance claim help” and “personal property damage.”
  • This is a problem because their target audience is business owners seeking commercial property damage assistance.
  • Clicks from these irrelevant searches result in wasted ad spend and low conversion rates.
  • To fix this, they should use negative keywords like “homeowner” and “personal” to prevent their ads from showing for irrelevant searches.
  • Including negative keywords ensures their ads align with their target customers’ needs and maximizes the campaign’s effectiveness.

By proactively incorporating negative keywords into her PPC campaign, they can reduce irrelevant ad impressions, improve click-through rates, and enhance the quality of traffic to their website. This strategic approach enables them to focus their advertising budget on attracting potential customers who are business owners in need of public adjuster services for their commercial property damage claims.

negative keywords for public adjusters ads

3. Neglecting ad extensions

Neglecting ad extensions is a common oversight in public adjuster firm marketing campaigns. Ad extensions offer valuable opportunities to enhance ad visibility, provide additional information to users, and ultimately increase click-through rates. Public adjusters should leverage relevant extensions such as call extensions, site links, and structured snippets to maximize the effectiveness of their marketing efforts and position themselves as industry experts.

Ad extensions allow public adjusters to include extra details about their services, compelling users to engage further with their ads. For example, a call extension allows potential clients to directly call the public adjuster firm with a single tap on their mobile devices, enabling immediate contact and increasing the chances of conversion. Site links extensions provide additional clickable links within the ad, leading users to specific pages on the public adjuster firm’s website that align with their specific needs, such as information about natural disaster claims or testimonials from satisfied clients. Structured snippets extensions offer a way to highlight key features, benefits, or specialties offered by the public adjuster firm, reinforcing their position as industry experts.

Examples of Useful Ad Extensions:

  • Flooding Damage Claims
  • Hurricane Damage Claims
  • Fire Damage Claims
  • Contact Pages
  • Free Consultations

By neglecting these ad extensions, public adjusters miss out on valuable opportunities to stand out from competitors and provide users with more information that can influence their decision-making process. Leveraging ad extensions in an effective marketing strategy helps public adjusters achieve their business goals by increasing visibility, improving click-through rates, and ultimately driving more conversions.

In the digital landscape, where search engine traffic significantly impacts the average person’s decision-making process, public adjusters must harness the power of ad extensions to maximize their internet marketing efforts. By utilizing these extensions, public adjusters can create a stronger online presence, capture the attention of potential clients, and drive more qualified traffic to their website. Implementing ad extensions should be a key component of any public adjuster firm’s marketing strategy to achieve optimal results in an increasingly competitive industry.

How to use ad extensions - public adjusters

 Take Your Public Adjuster Advertising to New Heights With Pacific54

Pay-per-click (PPC) advertising is a powerful form of marketing that public adjusters cannot afford to overlook. Public adjusters can maximize the effectiveness of their online advertising campaigns by avoiding common mistakes such as neglecting comprehensive keyword research, failing to understand the target audience, overlooking negative keywords, and neglecting ad extensions.

At Pacific54, we specialize in public adjuster marketing and understand this industry’s unique challenges and opportunities. Our team of experts is well-versed in developing strategic PPC campaigns tailored to the specific needs of public adjusters. We deeply understand the industry, enabling us to identify the right keywords, create compelling ad copy, and utilize relevant ad extensions to optimize your online presence.

If you’re a public adjuster looking to enhance your online marketing efforts, contact Pacific54 today. As a trusted marketing agency, we have a proven track record of helping public adjusters like you reach their business goals through effective PPC advertising. Our team will work closely with you to understand your unique needs, develop customized strategies, and maximize the impact of your advertising budget.

Don’t miss out on the potential of PPC advertising to elevate your public adjuster business. Contact Pacific54 today to take your online marketing to the next level. Fill out the form on our website or give us a call to get started on your journey toward greater visibility, increased leads, and improved conversions. Let us be your trusted partner in public adjuster marketing, confidently helping you navigate the digital landscape.


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