As a rational user if you can get the best out of your car just by fine-tuning it a little, why would you buy a new car? Anyone who cares for money and realizes the value of it will rather have an enhanced experience by making the most out after refining his car, to get extra mileage and decreased fuel consumption, than by spending a large amount of money on purchasing new vehicle.
Redeveloping a website can be costly if it is done on the urge to get a new website because the current one is not working, without any proper research work done. In fact, the current website can be turned just right by merely fine-tuning it to enhance the user experience. Budget constraints do not matter much to deliver excellent conversion figures.
We have devised four methods to help customers boost their onsite conversions at nearly no extra expense.
There can be no better way than online survey to understand your customers and their requirements. Online surveys let you know what the customers need in their own words. Market research will allow you to rely on what you are doing and make the most out of it by doing a few essential adjustments. In addition, mind you, people are very responsive to online surveys.
Browsing a website that is vague and includes unnecessary options can be very confusing as well as frustrating for an online consumer. Considering the general level of awareness amongst users, many online users are rather clicking on the flashy, popping advertisements on the right hand side of the page than the actual content.
Study your analytics
Analytic reports give out integral information about users’ browsing behavior such as where they are being stuck and when they log in or log out. You need to give attention to these details- no matter how petty they may be- to learn what changes need to be made to your website and later measure the efficiency of the changes made.
Here are three basic things you do in this regard:
1. Verify Bounce Rates
Bounce rates inform how a visitor has been headed towards your website either though Ad-words like search or through a search engine such as Google. Bounce happens when the visitor leaves soon after entering. In this case, you need to ponder if the products you are showing for keyword search are right and if there is any room for betterment.
The drop offs of people over a continued sequences of pages can be found out through setting up funnels. An instance could be that of the process of shopping cart. Different motives can be achieved through different funnels.
3. Comparison of periods
Trends can be studied for a number of variables such as the amount of keywords you are being searched for, the average number of pages in a visit that can be used to compare one period to another and time on site and so on so forth.
A/B testing is the last of the four steps to increase onsite conversion rate. Once you are done with your analytics, you can then choose to make efficient change to your website. You will have to ask yourself questions like what it will take to encourage more people to fill out the enquiry forms. How can they increase the products they purchase? Conversion rates can then be studied based on these.