Facebook in 2014: making creepy online gestures a normative function of your daily cyber interactions. The company has just officially launched their new “Ask” button, a call to action presented to users browsing the page of a friend with an undefined relationship status.
According to the Huffington Post, this new feature has been rolled out in waves beginning with some users who have had the option to use it since January 2014.
From a marketing standpoint we’d like to offer the company a bit of advice. Granted, Facebook posted $2.5 billion in earnings for the first quarter of 2014, and they are one of the most trafficked websites in the world, but they might experience a higher conversion rate from their button if they gave it a color other than grey. Green, for example is shown to have a high rate of appeal for users, and red has negative and ‘warning’ connotations.
In any case, if the media response to this new feature is any indication on how popular the button will become, Facebook needs to formulate a new strategy. However, if general web-user comfortability with publifying their personal information has shown us anything, it’s that this new Ask button will be a hit.
And considering that the social network’s largest growing demographic segment consists of 25-54 year olds, and that 50% of American marriages end in divorce, we see a great future for Facebook in both creating and destroying many more nuptials for years to come.