Mankind survived Y2K, Planet X, and recently, the end of the 14th Mayan calendar cycle. You can sigh in relief now that another good year, with its ups and downs, has come and gone, and another one is certain to start anew.
The situation in Miami SEO is no different. Search engines have gone through drastic changes to reward good websites and reduce spam, even turning more aggressive against seemingly errant websites. The latter were the ones that took the brunt of these changes by falling several ranks behind. If there were instances that looked as though doomsday was about to fall upon the heads of online business websites, they were due to the following upheavals in SEO history.
SEO experts kept talking about Penguin for most of the year since its debut last April. However, this penguin can really slap you in the face if your online content isn’t up to speed. More than three per cent of websites around the world were handicapped as a result of this update.
Penguin in a nutshell was Google’s stepping up of its efforts to provide quality content by punishing websites that were overly optimized. It was a step up from its last update, Panda, which had been updated thirteen times, but only applied to websites based in the U.S.
The update forced many Miami SEO companies to rework their game plan in creating online content, such as the use of stop words and the like. The first few months of Penguin were a bumpy ride not only for the affected sites, but for Google, as well. There were also reports of people in India losing their jobs due to the change in algorithm.
The Digital Millennium Copyright Act (DMCA) takedown requests were commonly associated with YouTube, that is, until August when Google announced its Pirate update (not its official name), meant to penalize sites that got a lot of these takedown requests. Google didn’t want to view itself as a business fueled by piracy.
After releasing the Pirate update, a number of digital rights groups, such as the Electronic Frontier Foundation (EFF), expressed their concerns about the Google “raids” on websites. In its blog, EFF pointed out that some websites were unfairly targeted, and that Google infringed on many websites’ right to publish reasonable content.