Facebook is not only about sharing pictures, uploading videos and checking what someone is doing. It has become a part of social media strategy, enabling many businesses to market their products on social platform. Many businesses have created their fan pages on Facebook and most of them are doing this repeatedly. People are using it now as a broadcasting tool instead of just social network for engaging with peoples.
Businessesare using different ways of engaging with their customers. People now actively participate on Facebook, updating content related to their businesses, so that they can get more and more customers by being active and participating directly in social networks. Many businesses use Facebook in order to engage with their customers on fan pages rather than checking photos and videos.
People are taking Facebook as a source of E-marketing. It is almost free of cost, the cheap and easy way to market your product in public. Surveys have shown that many businesses are using Facebook to advertise their products. People are getting so used to Facebook that they post updates in business hours as well as afterhours. Surveys have shown increase of 20 per cent in engagement of posts in after hours of business.
Keeping posts short can get you more users checking it, after all, time is money and nobody would like to waste time in reading large posts. Make sure that your posts are short and simple, which will help in getting more viewers checking it on time and it can help you get more people replying to your posts as well. If your status updates are simple, brief and to the point then it will help you earn more viewers in less time.
When it comes to closing of the week, you should gear up with enthusiasm and try to engage with your fans more on Facebook. Talk to them about the business, ask them what they have been thinking and seek their suggestions. On weekends, you will find most of the businesses close; this is the time where you can make your move. Participating actively on weekends can help you a lot in engaging with fans. Just by showing that you have time for your fans whether it is business day or not can boost your relationship with your fans and can help you increase your fan followings. Make them realize that you have time for them whenever they look forward towards you.
There are statistics showing that people on Saturdayshave less engagement with the posts. It might be due to ill response by the people to their fans. Closing such gaps can help you a lot in engaging with others. The more you engage, higher will be the probability of gaining fans and eventually business. Being popular amongst fans needs time; you have to engage with them consistently if you want to achieve positive results for your business. Facebook has set good platform for any type of business to come, depict expertise through their social media strategies while engaging with people. It is how you work upon it.