Online marketing has becoming versatile in recent few years with the development of innovative marketing tactics. Today, we even consider minute factors that could influence our decisions in online marketing and brought drastic changes. Web page readability is a recent, yet highly important component of delivering your message to a big market. The content of any website is assessed through couple of aspects. First is the quality of content, which is includes the credibility of information, the interest it creates in the user and how a user reacts after reading it. Secondly, readability of the page is assessed which makes certain that whether your page can be viewed and read by internet user or not.
When we talk about readability, we consider a number of factors, which are responsible for it. One of the major problems faced by old people is weak eyesight that does not allow them to read a page in its actual form. Hence, they are helped with other family members, who could use MS Word magnifier or other programs to keep the text in unformatted way, which becomes easily readable. Here’re some of web page readability guidelines that will help you greatly in minimizing common errors that we mostly commit without even realizing most of the times.
1. Using Contrasting Colors
It is quite obvious that text written in low contrast creates difficulty while reading and also cause eye fatigue. On the other hand, if the background as well as the font text color is in high contrast, it will be easier for the reader to read the text effortlessly.
2. Make your text look decent and nice
Do not just fill up pages having large blocks of text. You have to break them in appropriate paragraphs and headings. This will make your web page more user-friendly and will alsoprovide an ease for readers to go through all pages and understand what has been presented nicely. An important suggestion is to use bullets and numbering in your text, which will enhance reader’s interest. Moreover, make sure the paragraphs are short and intended that does not bore your readers with fluffy content.
3. Do not use busy backgrounds!
Busy backgrounds only produce difficulty for the reader as it becomes hard to read the text and perceive its actual meaning.
4. Periodically Clean Your Website
A good website looks clean in the absence of irrelevant and messy content that sometimes make no sense at all with the topic. They mostly create confusions as you get a different picture of the same issue.
5. Font Style – Really Matters!
Font style really matters when your text is worth reading. Using inappropriate font style will ruin the purpose of your text. Generally, it is considered that sans-serif font is convenient for reading as compared with serif fonts.
6. Proper Presentation of Links
Links in a web copy must look like links, that is in blue hyperlinks so that readers are ahead aware of it. Do not try to deceive people with tricks to get web page clicks having desired keywords and backlinks. You always get 100% successful results when the website is presented in a genuine manner.