The New Google Analytics And What It Means For Your “Session” & “User” Tracking

new google analytics graphic

This is the featured image that Google Analytics has released to explain their new multi-device tracking through Google Analytics

Google Analytics continues to lead the technology of data metrification, and their impressive rollout of new features involving the .js framework continue to blaze a trail forward for understanding user behavior. Indeed, Google Analytics is the premier method for tracking user behavior across your web properties, be they accessed via sites or apps. In fact, in Google’s view this reality is so important that they have made it their core mission to “Understand User Behavior In A Multi Device World.” So what do their new changes involving “Sessions,” and “Users” mean to you? Here is the answer.

The new Google Analytics tracking changes have evolved to better characterize user data from a device agnostic perspective. This is concrete proof that the desktop computer no longer rules the web, and that mobile internet usage, and app tracking is ever more increasingly important.

Here then is Google Analytics Advocate Daniel Waisberg discussing the value of the dashboard.

Google Analytics have compounded their reporting views from web and mobile app traffic into a single column, whereas before they were separate. The great user tracking singularity event is imminent and Javascript is the ship that is carrying us across that vast ocean.

With Google’s adoption of new Javascript libraries that work in concert with their new .js tracking code, you will track information on “screen name, app name, app version, and exception tracking.”

Furthermore, from here on out, all “visitors” will now be referred to as “users,” and all “visits” will now be referred to as “sessions.” This will eliminate the delineation between the method by which users access data online, and with one semantic battle axe of broadsweep change the way the world reports on activity.

Some industry workers are understandably confused and have taken to GooglePlus to express their feelings, such as:

google analytics changes 2014

screenshot of user confusion at new reporting methodology


 Though some may not be ready for change, we here at Pacific54 welcome it, and we will continue to use GoogleAnalytics to serve the deepest understanding of user behaviors possible.