Search engine optimization, or SEO, can seem like a mystery if you do not understand the basic concepts behind it. Additionally, new advancements and articles discussing changes made by Google and other influential SEO-related-entities can further muddy the waters. The first step to understanding search engine optimization is to take a deep breath, relax, and prepare for a few very simple concepts that will help you make sense of it all.
Spread the Word Farther
In the offline world, most businesses want to reach out to as many potential clients as possible. The same goes for the online business world. That is why websites will perform link building as a big part of their search engine optimization. This simply means sharing links in logical places. Like, for example, including a link in this blog post to a relevant article about why link building works. However, it’s a good practice to keep in mind that reputable websites should stick to well-known and respected locations when including outbound links in any of their content.
Practice Good Customer Service
If a local retailer filled up your mailbox with advertisements and fliers for third-party businesses every time you made a purchase, you would most likely stop frequenting that shop. The same goes for Internet businesses. No one likes receiving spam, which is essentially virtual junk mail. A part of offering good customer service to everyone that uses your website is to respect their personal space and privacy. If you would find it annoying, then you can assume that your website visitors will feel the same way.
No Stealing Online or Offline
Some people have a hard time differentiating between virtual possessions and tangible items. You would most likely not walk into a local grocery store and take a candy bar without paying. From the time we are young children, we understand that this is stealing. And, not only is stealing illegal, but it is also unethical and unfair. The problem is that some Internet users do not view digital content as “items” which can be “stolen.” As far as they are concerned, everything is fair game.
Do not make this mistake! You should never take content, articles, video, or images from any website without consent from those who own the rights to the material. It is important to remember that time, skill, and effort went into designing, writing, producing, and making that content available online. There are costs involved. Therefore, stealing content online should be considered just the same as walking into a shop and stealing.
Furthermore, copying and pasting content that you do not own could negatively impact your rankings on Google. For this reason, here at Pacific54, we are practitioners and champions of White Hat SEO. According to Wikipedia, “In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.” We definitely embrace this practice for all of our clients when dealing with optimizing their search engine results for the best possible outcome.
As long as you keep these simple concepts in mind, you can be successful online. Remember, ethical practices and a little SEO knowledge can go a long way! If you have more questions about SEO or want to improve your Google rankings, contact Pacific54 today on (888) 816-6385.