Every business owner knows that there are only so many hours in a day, and only so much work that you can do yourself within them.
That is why the key to professional management is efficiently delegating tasks, and insuring their completion.
However, when it comes to web marketing techniques, people often choose to go the cheapest route possible. Well, you may think it’s cool to hire your cousin’s girlfriend to handle building your website and social media presence, but if you think it’s expensive to hire a professional, wait until you hire an amateur. Why risk it when you can use Pacific 54’s team of highly skilled digital marketers to elevate your website to the next level with experts in Search Engine Optimization among other areas.
Here are ten absolutely vital web marketing techniques for 2014
10. Up-To-Date and Responsive Website with Best Design Practices Optimized For Conversions
In order to keep pace with the technological revolution, your website must reflect the latest trends in responsive design. That means your website will adapt to any screen on any device, and always present a logical, professional, and uniform appearance. Furthermore, using a green button on your shopping cart, as opposed to red, will likely give you a 12% uptick in conversions, which are sales, which is money in your pocket.
9. Keyword Placement
Keyword placement is the process of shaping your audience by strategically forming your site around terms that your target customer is likely to search for. This may sound like a simple task, but the difference between doing it and doing it right is directly correlated to how much money it generates as opposed to how much it costs as Click Newz agrees.
8. Intelligent Metadata
Metadata is the information that search engines see when they crawl your website. Every picture, video, audio file, graphic, and site layout is full of metadata intended for robots to decide what’s important, valuable, and compelling on the World Wide Web. All metadata can be optimized for higher visibility.
7. Organic Inbound Marketing
This covers every step you take to optimize your website for people to be able to find you. They didn’t come in because of an ad that you’re paying for. They found you through searching around, and then clicking a link that you didn’t pay for. The more lines you cast into the ocean, the more likely you are to catch a fish.
6. Deep Linking
You don’t just need links outside of your website, you need them in your website as well. This self-reflexive strategy drives people who are already visiting you to explore your eco-system for longer. The longer they stay, the more likely they are to spend. So keeping visitors on your pages is a critical variable in generating sales.
5. HTML Diagnostic Optimizing
How long does your website take to load, what are the naming conventions for the URL’s within your site, how many pages, how much text, and how many keywords? How much scrolling can a viewer do on your first page, what parts of that page do viewers find most attractive and spend the most time on? These are just a few of the questions to ask yourself about your website.
4. Click To Call and Click To Chat
Did you know that you can generate a voicemail number for your website that people can call at the click of a button? Did you know that the messages they leave can be set up to automatically be emailed to you along with highly specific data about what pages they visited, where they are from, how many times they have been on your site, and what they looked at? You can also add a live chat element that works very similarly and answers customer questions as soon as they have them. Engagement and interaction are two highly valuable commodities that you should encourage at every click, turn, scroll, and impression.
3. Fully Optimized Pay Per Click Ad Campaigns
Facebook, Youtube, Google, Bing, Yahoo, and many other services offer tools for you to design your own ads, set your own budgets, and track your own results. Pacific54 specializes in Paid Advertising which is why we know first hand how crucial it is. This is one of many vital web marketing techniques. But do all of your campaigns work in a logical, concise, and consistent manner in concert with all of your branding, keywords, and strategy. Are you prepared to track multiple campaigns through multiple services simultaneously. Wouldn’t you like for everybody who visits your website to see your advertisement on every other website that they visit. This and more is all possible if you optimize correctly.
2. Social Syndication and Distribution Strategy
Yes you have a Facebook, Twitter, Instagram, and maybe even a Google Plus account. And you have done an awesome job of developing your audience, interacting with your fans, and encouraging them to tell their friends about you and your business. But are you constantly generating strategically developed photos, blogs, articles, slideshows, and videos that will amplify traffic to your website and generate new sales? There is a difference between posting something on social media, and posting something that is specifically designed to make money, and an even greater difference in doing so consistently from week to week on a schedule generated a month in advance.
1. Targeted Audience Content Strategy
You know your business better than anyone else. And you know who your customers are, and who you want them to be. So now, all you have to do is find the sweet spot between the service or product you offer, and what those customers are generally interested in by utilizing these web marketing techniques. Now you can tailor your strategy specifically for them and shape your multimedia content around what they are most likely to click on. These clicks are the bait that brings them into your site, and the previous 9 techniques listed keep them there, keep them informed and entertained, encourage them to further interact with your brand, and most importantly, encourage conversions from leads to sales that you can track, analyze, and optimize to create a positive return on your investment and greater exponential success from quarter to quarter.
Just remember, if you think it’s expensive to hire a professional, wait until you hire an amateur. Call the professionals at Pacific54, we’re not just here to make you look good, we’re here to help you be the best.
If you’re concerned about your web design, make sure to check out Pacific54’s tips on how to tell if your web designer sucks!