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Celebrating Our 19 Favorite Google Tools for Google’s 19th Birthday!

Happy 19th birthday, Google! Wait – it is today right? Many people aren’t sure of Google’s actual birthday, including Google itself. In 2005, the site celebrated on September 7th but has since declared it’s special day to be on the 27th of September. As Premier Google Partners, we utilize Google tools every day at Pacific54 – […]

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The Definitive Guide to Naming your Business

Have a great idea for a business, but don’t know what to call it? Strategically and successfully naming your business is one of the hardest steps in the branding process, and it is arguably one of the most important decisions. When naming a business, you have to be thorough and analytical, as well as creative. […]

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Power & Psychology Of Color In Advertising

Do colors make you feel a certain way or bring back specific memories for some inexplicable reason? Does seeing red provide a feeling of alertness as seeing blue eases your stress and anxiety? Colors not only attract and stimulate the senses but they’ve also been playing a major role in creating alluring marketing campaigns for […]

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The ROI’s of the World Wide Web

        ROI, yeah we know.  Marketing Strategy, sure we’ve got it.  Digital Marketing is a growing industry that’s a great opportunity for businesses to affordably market their services and products. As a digital marketing agency we’ve grown keen to what WORKS for WHOM. For example, providing a service in a specific geographical area will […]

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Snapchat Trophies, Because Everyone Deserves to Win

Snapchat madness has officially reached Pet Rock and Tamagotchi levels of fame. Snapchat, for those of you that are unfamiliar with the name, is a fun messaging application that allows you to send videos and images that disappear after your friends see it. Users – or “snappers” as they call themselves- are said to grow […]

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