Grow with precision
Build visibility around the specialist searches used by imaging centers, clinics, and hospital departments.
← All case studiesCentella Health Tech · SEO & rebrand migration
SEO growth and rebrand migration
Grow the audience. Keep it through the rebrand.
Pacific54 grew a specialist medical-technology audience under Med-Lab, then carried that search equity into the new Centella name and domain.
+57%growth in monthly organic visits during the first year
ClientCentella Health Tech
CategoryMedical imaging and laboratory technology
Pacific54’s roleSEO growth, migration strategy
EngagementTwo years spanning the complete rebrand
The business risk
Growth was working. Then the name changed.
Centella serves a narrow, high-stakes audience of imaging centers, clinics, and hospital departments. Search growth depended on precision: being present when a specialist buyer researched equipment or service, not chasing broad traffic.
That visibility grew steadily under the Med-Lab name. The rebrand then introduced a new company name and a brand-new domain with no search history. Without a disciplined migration, the audience and authority already earned could disappear together.
Protect earned authority
Plan the new name and domain as an SEO migration, not a cosmetic website change.
Make the new brand discoverable
Transfer every useful signal to Centella and measure recovery against the former domain.
The migration journey
The audience needed a clear path to the new brand.
The migration treated every established page and search signal as an asset that needed a deliberate destination on centellahealthtech.com.
Med-Lab’s specialist pages build authority and organic demand
Every valuable old URL receives a relevant new destination
Centella launches on a domain with no search history
The new site exceeds the former starting baseline in five months
How visibility survived the change
Search became part of the rebrand itself.
Pacific54 first built a stronger organic foundation, then treated the name and domain change as a measurable transfer of business value.
Specialist search growth
Win the searches that matter to a narrow market.
The strategy focused on how healthcare buyers researched medical imaging and laboratory technology. Visibility climbed steadily because the work prioritized commercial relevance over general traffic volume.
Monthly organic visits grew 57% during the first year.Organic performance
Indexed viewMonthly visits from Google+57%
First-year growth
Imaging centersClinicsHospital departments
Rebrand migration
Move the authority, not only the website.
Med-Lab became Centella on a domain no customer had searched before. Pacific54 mapped the old site to the new experience so established URLs, relevance, and audience pathways pointed cleanly at their Centella counterparts.
The migration protected years of accumulated search value during the name change.Established pages and search equity
Relevant destinations on the new domain
✓ Page-level redirect plan✓ Content and metadata continuity✓ Search performance monitoring
Recovery milestone
The new domain found its footing in five months.
Centella launched without historical search demand attached to its name. Within five months, the new domain was earning more monthly organic visits than the old site had when the engagement began.
New-domain recovery
Verified milestoneOld-domain starting baseline1×
Centella after month fiveAbove 1×
The organic results
The new name kept the audience the old one had earned.
Organic Visits
Growth in monthly visits from Google in the engagement's first year
Rebrand Recovery
For the brand-new domain to beat the old site's starting traffic
Engagement
Spanning a full corporate rebrand and domain migration
What the migration proved
A company can change its name without losing its audience.
Search equity survives a rebrand when migration ownership begins before launch and continues until the new domain has earned its place.
Talk about SEO migration5 mofor Centella’s new domain to exceed the old site’s starting organic baseline