This policy explains what Pacific54 ("Pacific54", "we", "us") collects from you, why, who receives it, how long we keep it, and the choices you have. It covers:
- The website at www.pacific54.com and its forms (contact and call booking, newsletter, downloads).
- The Pacific54 assistant tools: the Pacific54 app for ChatGPT and the same tools offered to other AI assistants that connect to
https://www.pacific54.com/api/mcp. - Email and phone conversations that start from either of the above.
Effective September 9, 2026. Pacific54 is a digital marketing agency based in Miami, Florida, United States.
The short version
- We collect what you type into a form or give to an assistant tool: name, email, and the details of what you need. Nothing more is requested.
- We use it to schedule and hold the call you asked for, reply to your request, and, if you opt in, send you our emails.
- It goes to the services we need to do that: Google (calendar and video calls), our email delivery provider, our customer records system, and our hosting provider. We do not sell personal information and we do not share it with advertisers.
- We keep booking and contact records for up to 3 years after our last exchange, then delete them. You can ask us to delete them sooner at any time.
- You can see, correct, or delete your information, cancel a call, or unsubscribe by emailing myteam@pacific54.com.
1. Information we collect
Information you give us
Contact and call-booking form. When you book a discovery call on our contact page we ask for your name, email address, and the topic of the call. You can also add your company, website address, and phone number, and choose whether we may text you about the call. If you type a valid email address into the booking form and leave before finishing, we save what you had entered so we can follow up. It is marked as an unfinished booking in our records.
Assistant tools. When you use the Pacific54 app in ChatGPT, or another AI assistant that uses our tools, the assistant sends us only the fields listed for each tool in section 2. We never receive your conversation, chat history, account details, or anything the assistant did not explicitly send to one of our tools.
Newsletter and downloads. If you subscribe to our newsletter or request a download, we collect your email address.
Direct messages. If you email or call us, we keep the correspondence and any details you include.
Information collected automatically
Website analytics. We use Google Analytics and PostHog to understand how the site is used: pages viewed, the page you came from, how long you stayed, the type of device and browser, and an approximate location derived from your IP address (city or region, never a precise position). These tools use cookies and similar identifiers to tell visits apart. They do not run for visitors our bot filter identifies as automated. We do not run analytics inside the assistant tools.
Request logs. Our servers and hosting provider record the IP address, time, and technical details of each request. We use IP addresses to limit how many requests one source can make, so the booking calendar, email, and customer records cannot be flooded.
Information we do not collect
- No payment card details. Nothing on the website or in the assistant tools is sold, and no payment is ever requested.
- No health information, government identifiers, passwords, or other sensitive personal information. Please do not include any in a message to us.
- No precise location. Time zone is optional and used only to show call times in your local time.
- No chat transcripts from AI assistants.
2. The assistant tools, field by field
The Pacific54 app for ChatGPT, and any other AI assistant connected to our tools, can call the four tools below. Booking and contact tools only run after you confirm the details in the assistant.
| Tool | What it takes from you | What it sends back | What happens |
|---|---|---|---|
Company and servicesget_services | Nothing. The tool takes no information from you. | A description of Pacific54, what each service line covers, links to service pages, and our public contact details. | None. Reads published site content only. |
Open call timesget_available_call_times | Nothing. The tool takes no information from you. | Open 30-minute discovery-call times on the Pacific54 calendar for the next three weeks, with the time zone. | None. Reads our calendar availability; nothing about you is stored. |
Book a discovery callbook_discovery_call | Required: the time you chose, your name, your email address, and the topic of the call. Optional: your phone number, your website address, and your time zone. | A confirmation with the booked time and, when available, the Google Meet link. | Books a real call. The time is reserved on our calendar, a calendar invite with a Google Meet link is emailed to you, our team is notified, and your details are saved in our customer records. |
Leave contact detailscapture_lead | Required: your name and email address. Optional: a short message about what you need help with, and the closest service area. | A confirmation that your details reached the team. | Sends your details to the Pacific54 team and saves them in our customer records so we can reply. |
The assistant provider (for example OpenAI, for ChatGPT) handles your conversation under its own privacy policy, including what it shows you and what it sends to our tools. When a tool is called, we receive the fields above together with the IP address of the assistant's servers, not yours. Tool responses contain only the information described; they carry no tracking identifiers.
3. How we use information
- To schedule and hold your call. Reserve the time, send the calendar invite and Google Meet link, and prepare for the conversation.
- To reply to you. Answer contact requests and messages left through the forms or assistant tools.
- To follow up. Reach out about the call or request you started, including an unfinished booking.
- To send our emails, if you opt in. Newsletter and download follow-ups. Every email includes an unsubscribe link.
- To text you, if you opt in. Only about your call, and only when you ticked the text-message box on the booking form. The assistant tools never ask for this consent, so calls booked there never trigger texts.
- To keep the site working and safe. Rate limiting, abuse prevention, error monitoring, and analytics that tell us which pages are useful.
- To meet legal obligations and to establish or defend legal claims, if ever needed.
We do not use your information for automated decisions about you, and we do not build advertising profiles from it.
4. Who receives information
We share personal information only with the providers that operate the services above, each of which processes it on our behalf:
- Google (Google Workspace Calendar and Google Meet) receives your name, email, and the call details so the invite and video link can be created. Google Analytics receives website usage data.
- Twilio SendGrid, our email delivery provider, receives your name and email to send confirmations, notifications, and, if you subscribed, our newsletter.
- Our customer records system, hosted by Pacific54 at crm.pacific54.com, stores bookings and contact requests so the team can follow up.
- Vercel, our hosting provider, runs the website and the assistant tools and keeps request logs.
- PostHog receives website usage data for analytics.
- The AI assistant provider you use (for example OpenAI) sees what you typed and what our tools returned, because it is the one showing them to you.
- Pacific54 team members who handle scheduling and your request.
We may also disclose information if the law requires it, to protect the rights and safety of Pacific54 or others, or as part of a merger or sale of the business, in which case this policy continues to apply. We do not sell personal information, we do not share it for cross-context behavioral advertising, and we do not give it to other companies for their own marketing.
5. How long we keep information
| Information | How long |
|---|---|
| Call bookings, contact requests, and details left through the assistant tools | For as long as we are in contact with you, and up to 3 years after our last exchange. Deleted or anonymized after that, or sooner on request. |
| Calendar events for booked calls | Kept on the Pacific54 calendar on the same schedule as the booking record. Cancelled events are removed when you ask us to cancel. |
| Confirmation and notification emails | Our email delivery provider keeps delivery logs for up to 30 days. Copies in our own mailboxes follow the 3-year schedule above. |
| Newsletter and download subscriptions | Until you unsubscribe or ask us to remove you. |
| Website analytics (pages viewed, device, approximate location) | User-level detail for up to 14 months. Aggregate reports that identify no individual may be kept longer. |
| Request logs and rate-limit counters (IP address, time of request) | Rate-limit counters live in server memory for at most one hour. Our hosting provider keeps request logs for a short period, no longer than 30 days. |
If you become a client, records related to the engagement are kept for the length of the contract and for the period required by tax and accounting law afterwards.
6. Your choices and controls
- See, correct, or delete your information. Email myteam@pacific54.com from the address you used and we will respond within 30 days. We may ask you to confirm your identity first.
- Cancel or move a call. Reply to the confirmation email, decline the calendar invite, or email us. Cancelling removes the event from our calendar.
- Stop marketing emails. Use the unsubscribe link in any email, or email us.
- Stop text messages. Reply STOP to any text, or email us.
- Limit analytics. Block or clear cookies in your browser, use the Google Analytics opt-out add-on, or browse with tracking protection turned on. The site works without analytics cookies.
- Stop using the assistant tools. Disconnect or remove the Pacific54 app in your AI assistant's settings. Anything already sent to a tool stays under this policy and can be deleted on request.
Residents of California and other U.S. states with privacy laws have the right to know what personal information we hold, to have it deleted or corrected, and not to be treated differently for exercising those rights. We honor these requests for everyone, wherever you live, through the email address above. If you are in the European Economic Area, the United Kingdom, or Switzerland, you also have the right to object to or restrict processing, to data portability, and to complain to your local data protection authority. Our legal basis for processing is performance of the request you made (bookings, replies), your consent (marketing emails, texts, analytics cookies where consent is required), and our legitimate interest in keeping the site secure.
7. Security
Data travels over encrypted connections. Access to bookings and customer records is limited to team members who need it. Public endpoints are rate-limited and validated so a single source cannot flood them. No system is perfectly secure, so please do not send us sensitive information you would not want stored.
8. Children
Our services are for businesses and are not directed to anyone under 18. We do not knowingly collect information from children. If you believe a child has given us personal information, email us and we will delete it.
9. Where information is processed
Pacific54 operates in the United States, and the providers listed in section 4 process information in the United States. If you contact us from elsewhere, your information is transferred to and handled in the United States under this policy.
10. Cookies
The website uses cookies and similar identifiers for two things: analytics (described above) and, using browser storage rather than a cookie, remembering your light or dark theme choice. We do not use advertising cookies. You can accept or clear cookies in your browser settings; the site keeps working without them. The assistant tools set no cookies.
11. Links to other websites
The site links to other websites. Their privacy practices are their own, and we recommend reading their policies.
12. Changes to this policy
When we change how we collect or use information, including when an assistant tool starts taking in or sending back different fields, we update this page and the date at the top. Significant changes are noted here for at least 30 days.
13. Contact
Questions or requests about this policy: email myteam@pacific54.com or call (305) 515-5473. Pacific54, Miami, FL, United States.