Establish the practice
Create an identity and client-facing system that made a new construction-law firm feel credible and ready.
← All case studiesThe Construction Attorneys · Brand launch & growth
Brand launch and client acquisition
From new practice to new clients.
Pacific54 built the identity, digital front door, and Google Ads system that helped The Construction Attorneys launch with credibility and begin winning new clients.
11%of ad clicks become a call or case inquiry after launch
ClientThe Construction Attorneys
MarketSouth Florida construction law
Pacific54’s roleBrand identity, launch materials, landing experience & Google Ads
Business goalLaunch the practice and create a predictable new-client pipeline
The launch challenge
A new firm needed a credible start.
The Construction Attorneys was entering a competitive legal market without the accumulated recognition of an established firm. Before acquisition could work, prospective clients needed to see a practice that felt credible, coherent, and ready to handle a serious dispute.
The brief became an end-to-end launch: define the identity, carry it across every client touchpoint, build a focused landing experience, and create demand through high-intent Google Ads.
Open the digital front door
Give prospective clients a focused place to understand the practice and begin a confidential conversation.
Create dependable demand
Use paid search to reach people facing active disputes and turn that intent into a steady inquiry flow.
The business launch system
Each layer built credibility.
The brand made the firm recognizable. The landing experience made it understandable. Paid search put it in front of people ready to act.
A distinctive identity gives the new practice a credible presence
A focused page explains the practice and creates confidence
Google Ads reaches people facing an active construction dispute
Calls and case forms give the practice consistent opportunities
How the practice was launched
From identity to inquiry.
The work moved from business foundation to client acquisition, with each touchpoint reinforcing the same professional promise.
Brand foundation
Look established from day one.
Pacific54 created a complete Gilbert Legal identity and carried it through the materials a working firm needs: business cards, letterhead, envelopes, postcards, and email signatures.
The brand gave a new business the visual consistency and authority of a firm ready to serve clients.One recognizable mark carried across the firm’s digital and printed client touchpoints.
WebBusiness cardsLetterheadEmail
Digital front door
Make the next step obvious.
The landing experience introduced the attorney, established the construction-law focus, and gave prospects two natural ways to begin: call immediately or describe the matter in writing.
The page connected a serious legal need to a simple, reassuring intake decision.Call the firmorDescribe the case
Client acquisition
Reach people ready for counsel.
Google Ads concentrated spend around active construction disputes and measured calls and case forms as the outcomes that mattered. The campaign began producing inquiries in its first month and grew into a reliable source of opportunity.
Brand, landing experience, and media worked together to turn market intent into business momentum.Primary conversion goalQualified case inquiry
Active11%click-to-inquiry rate across calls and written case submissions
Monthly flow✓ 30+ inquiries
First results✓ Within month one
Contact mix✓ Calls and case forms
The business turnaround
The launch created client momentum.
Click-to-Inquiry Rate
More than one in ten ad clicks becomes a call or a case inquiry
Monthly Inquiries
A steady flow of new case inquiries every month since launch
Time to Results
Producing case inquiries within the first weeks live
The launch advantage
A platform the firm could grow from.
A recognizable identity built trust. A focused web experience converted attention. Consistent inquiries gave the new practice something every launch needs: momentum it could act on.
Talk about launching your firm30+calls and case inquiries generated in a typical month after launch