12 Tips to Increase Leads for Wedding Venues
The global wedding services market size was valued at $160,587.40 million in 2020, and is projected to reach $414,285.70 million by 2030, growing at a CAGR of 4.8% from 2021 to 2030.
Now more than ever, there’s a lot of competition in the wedding industry, so you need to step up your game right from the top to increase your chances of finding potential customers.
Many wedding venues fail because they aren’t following best practices to attract and convert leads into customers. They don’t understand how to attract leads, get more visitors to stay longer, and convert them into customers.
If you feel like you need help with your wedding venue marketing, we’ve got you covered! In this article, we’ll share our top tips for increasing leads for wedding venues. These tips will help attract more couples looking for a wedding venue, so you can potentially close more deals.
Tips to Drive Traffic & Leads to Your Wedding Venue
1. Publish blogs that are of interest to your ideal clients and include CTAs in them
Blogs are great tools to boost your SEO rank, attract users with relevant content, and generate leads for your wedding venue. Take the keywords you got from your PPC research and use them in your blogs to increase your chances of ranking well in search engines when someone is looking for wedding venues in your area.
2. Use paid social media ads
Using the Facebook Ads Manager, you can target specific demographics by gender, age, interests, relationship status, and even income. This is a powerful tool to attract the right kind of leads, and targets that are more likely to contact your business.
Try focusing your Facebook/Instagram ad demographics on people 24-36, newly engaged (can be 3 months, 6 months, and a year, but you’ll likely want to focus on the 3-6 month period), with income in the top 10-25% of US zip codes. This way you’re targeting people at the age likeliest of getting married, who have recently become engaged, and have disposable income to spend on their wedding.
3. Use organic social media posts
Leverage the Facebook and Instagram to attract potential customers by using hashtags, or engaging with users. Social media will not only help you attract leads, but also help showcase your venue with photos and videos.
Tips to Convert Visitors Into Leads
In a 2021 LinkedIn post The Wedding Report, a site that specialized in researching the wedding industry, shared that “Wedding businesses have a conversion rate of 82%. On average, a single wedding business will meet with 89 possible customers and convert 73 into paying customers.” while Wedding Pro states thet “the industry average is a conversion of 5-10% of leads into bookings.” In this section will provide tips so that you can match or surpass these metrics.
4. Create landing pages for PPC campaigns
Mailchimp defines landing page as “A standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location”.
They’re different from other web pages in that they serve a specific purpose to a target audience and live outside the evergreen navigation of your website, so they can only be accessed through your PPC ads.
Though landing pages might require more work to design and build, they’re a great asset when it comes to generating leads, as they focus on getting the user to do a single action without the distractions of other pages. By limiting the information and options an user has, the chances of them taking the desired action are increased.
5. Build trust with trust symbols
Use trust symbols such as years in business and awards to build trust with your visitors.
6. Provide validation with testimonials
Having testimonials from trusted sites such as Wedding Wire and The Knot are a great way to provide validation since they are recognized, 3rd party sites. Being 3rd party sites makes them unbiased by nature.
7. Analyze & improve
Before considering any change in strategy, it is necessary to analyze the current data of your website. We recommend that you look at your Google Analytics data. Once you have done this, you will be able to make changes gradually. You can see where you are gaining and losing the most visitors on your website, and begin to make the necessary adjustments.
For example, you might find a blog post with a strong google ranking but a high bounce rate, you’re going to want to incentivize your audience to continue exploring your website through linking related content and adding more CTAs.
8. Add a newsletter form to your site
This is a great way to capture the information of users that may not be ready to inquire about the venue. It’s a micro-conversion that can be tracked with Google Analytics. We recommend adding the newsletter form on the footer and as a pop up.
9. Add a Call-To-Action (CTA) to your homepage’s banner
Your banner’s homepage is the first area that user’s see when they go to your site, so it makes sense to add a Call to Action (CTA for short) to it. This incentivizes the user to take the specific action you’re looking for, prompting an immediate response.
CTAs usually take the form of a button or text with an URL linked to it which prompts the user to take a specific action (e.g click here, subscribe, learn more).
10. Have CTAs on all your website’s pages
Having relevant CTAs across your site can increase your chances of lead generation, by reminding the user to take the action you wish them to, in this case it would be related to collecting their contact details, for example, having your CTAs lead them to a contact form.
11. Reduce loading times
When a user enters a site that takes a long time to load, he/she is likely to abandon it. We recommend that you optimize the size of the files on the web page to speed up loading times. This includes reducing the size of pictures and vidoes used on your site. While we all love high-quality images, a slow-to-load picture or video is sure to lose the user.
Tips to Store & Manage Leads
12. Integrate your website with a CRM to better track leads
A CRM or “customer relationship management” as the name implies, is a software with a system for managing your relationships with customers.
Hubspot explains that “you can use CRM software to keep track of interactions, data, and notes about customers or potential. The data is stored in a central database and is accessible to multiple people within an organization” and that “A CRM helps streamline sales, marketing efforts, customer service, accounting, and management for growing companies.”
Integrating a CRM with a website and/or landing page, helps manage your leads and save you a lot of time when you need to organize your database. It also lets you create custom content for every step of your sales funnel and manage your leads to reach your conversion goals.
CRM’s like Hubspot (number one in the market) can be integrated directly to your site through plugins or code, using embedded forms to collect data.
According to Zapier these are the top CRM software:
- Zoho CRM for scaling a business
- Salesforce Sales Cloud for customizability
- Bitrix24 for multi-channel communication
- Pipedrive for being easy-to-use
- Ontraport for automating online transactions
- Nimble for customer prospecting
- Nutshell for managing a sales team
- Apptivo for business management
- Close for inside sales teams
NetHunt CRM for Gmail power users
Pacific54 has all the services to help your business convert; from Managed Campaigns and Crafted Content to increase your traffic and Designed Landing Pages to help you increase conversions our multitalented team is ready to help you take your business to the next level.
Contact us to learn more about our digital marketing services.