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Bi-Weekly Roundup 12/23: Latest Social Media Marketing and PPC News

Marketing

Bi-Weekly Roundup 12/23: Latest Social Media Marketing and PPC News

kristina
Published on Dec 23, 2020

Bi-Weekly Roundup 12/23: Latest Social Media Marketing and PPC News

Don’t worry; you don’t need to search high and low across the internet to find the most interesting marketing news of the week – we’ve got you covered! Read on for your bi-weekly recap of the latest launches and updates in SEM, social media, PPC news, and more.

1. Search Engine Land: Google Releases a New Version of Google Ads Editor

A Google logo on an outdoor wall

Photo via Unsplash

If you’ve ever wished that Google Ads Editors had more capabilities and features, you’ll definitely appreciate this new update. Google recently updated the downloadable editor app to include new filters, shortcuts, detailed recommendations, tips, and a way to check the ad’s strength for responsive search and display ads, among other new features. To see a full list of the updates, read the full article by Search Engine Land.

2. Social Media Today: Twitter’s Live Testing of its New Audio “Spaces” Feature

A Twitter logo being displayed on a mobile phone

Photo via Unsplash

Twitter recently launched a beta version of its audio-only meetings feature, and a small group of users are the first to try it out. The concept of audio Spaces is that users can create virtual rooms, where their connections can join and listen or join in on the conversation. When a meeting is happening, the user’s Fleets icons will be highlighted in purple, and you’ll be able to see who’s participating. To learn more, read the full article by Social Media Today.

3. Marketing Dive: Snap is Teaming Up With Unity to Expand Reach for Marketers

App icons being displayed on a phone while someone holds it

Photo via Unsplash

In other PPC news, if you’re a marketer that advertises on the Snap Audience Network, you’ll now be able to access Unity Ads’ inventory. Unity Ads is an ad monetization platform for Unity-based mobile games, where game developers can show ads and monetize their player base. Likewise, game designers will be able to access a collection of Snap’s software development kits to incorporate features from Snapchat. To learn more about this move, read the full article by Marketing Dive.

4. The Verge: Reddit Acquires TikTok Rival Dubsmash

A person holding a phone that is displaying the Reddit homepage on the screen

Photo via Unsplash

Reddit recently purchased Dubsmash, a short-form video platform that’s in many ways similar to TikTok. While the platform will exist separately from Reddit and keep its brand, it will now be integrated into Reddit as well. What does this mean for both platforms? The idea is to create a unique user experience by combining the community aspect of Reddit with the creative element of Dubmash. To learn more about this new partnership, read the full article by The Verge.

5. Wall Street Journal: LinkedIn Has Begun Testing Ads in Its Stories

A LinkedIn logo on a door

Photo via Unsplash

LinkedIn added a “stories” feature to their platform not too long ago, giving users more ways to interact with their network. The social networking platform is now experimenting with adding ads to this feature in Latin American and European markets to understand better how people respond to it. This could provide a unique opportunity for marketers to reach a different audience – especially if they’re looking to advertise to professionals. To learn more about this feature, read the full article by the Wall Street Journal.

So, now that you’ve gotten your bi-weekly refresh of the latest marketing, SEM, and PPC news, are you interested in trying out any of these features once they become available? As we can see, different avenues are opening up for marketers, and we don’t necessarily need to limit ourselves to just a couple of platforms. With any marketing effort, it’s important to have a goal, purpose, and strategy for your advertising and marketing projects. Knowing where to start is just the beginning.

At Pacific54, we’re a full-service marketing agency that can help you reach your marketing goals and grow your brand, whether it’s with social media marketing, PPC, SEO, improved user experience, and more. Contact us to learn more about how we can work with you!

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