One clear front door
The homepage rebuilt around what people actually come for: living, doing business, and exploring Downtown.
← All case studiesMiami DDA · Government
Public agency · Web design & stewardship
The digital front door of Downtown Miami.
The Miami Downtown Development Authority answers to residents, businesses, and visitors at once. Pacific54 designed, built, and looked after the website where all of them show up.
One teambehind design, development, Salesforce lead capture, and years of upkeep
ClientMiami Downtown Development Authority
MandateThe public agency for Downtown Miami
Pacific54’s roleDesign, development & webmaster support
Public goalOfficial information people can find and use
The challenge
Every audience at once.
A public agency's website has no single customer. Residents come for services and public information, businesses come to size up Downtown, visitors come to plan a trip, and stakeholders come for official reports and meeting records. Every one of them expects the site to simply work.
The DDA needed that front door redesigned and then kept current, accurate, and dependable — without building a large in-house web team to do it.
Findable official information
Navigation, header, and footer overhauled so public pages are a click away instead of a hunt.
Interest worth keeping
Research reports gated behind a simple form, wired into the agency’s Salesforce CRM.
The work
Built for the public, kept for the public.
Three commitments carried the engagement: a front door built around real tasks, interest captured instead of evaporating, and a site that stayed trustworthy long after launch.
Destination pages
Downtown, made explorable.
Beyond the homepage, the work grew into new destination sections — including Explore Downtown, where the agency makes its case to visitors and future residents: attractions, dining, nightlife, and how to get around, all under the agency's own roof rather than scattered across third-party sites.
The agency's story, told on the agency's domain.
Lead capture
Interest that stopped evaporating.
The DDA publishes research people genuinely want: market reports, demographics, development data. We gated that collateral behind a simple form and integrated the submissions — along with the site's contact forms — directly into the agency's Salesforce CRM. A downloaded report became a relationship the agency could see and follow up on.
Public research became a reason for the public to say hello.01
A report worth having
Market studies and Downtown data, sought out by name
02
One simple form
Name, email, and the report of interest — nothing more
03
Straight to Salesforce
Every submission lands in the CRM the agency already ran on
Stewardship
The part most partners skip.
After launch, Pacific54 stayed on as the DDA's webmaster partner: content and banner updates, page fixes, uploads, graphic refreshes, and the unglamorous repairs that keep a public website trustworthy — down to fixing the map on the dining page. Public trust is spent by every stale page and earned back by every accurate one.
A public platform outlives its launch. So did the partnership.✓
Content kept current
Banners, events, and page updates as Downtown changed
✓
Broken things fixed
Pages, maps, and forms repaired before residents noticed
✓
Design continuity
New sections mocked up, approved, and built by one team
The outcome
A public front door with one accountable team behind it.
As the agency’s web partner
From the homepage redesign through ongoing webmaster support.
Lead capture, wired in
Forms and gated reports feed the CRM the agency already ran on.
Design through upkeep
A single accountable partner behind the public site.
The takeaway
Public trust is maintained, not launched.
A government website is judged by whether it simply works — for every audience, on any day. Design, development, CRM integration, and years of steady upkeep gave Downtown Miami's agency exactly that, from one team.
Talk about public-sector workWorksthe standard a public service is held to, year after year