Social Media

Facebook Retargeting – Traffic Shoe Case Study

When they came to Pacific54, Traffic Shoe wanted to boost sales by leveraging their Social Media Advertising platforms as well as their existing consumer base. Traffic Shoe as a brand is all about the hottest shoes at the best prices. Starting in Miami, Florida in 1989 with just one store, Traffic has now grown to […]

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The Rise of Native Advertising

Native advertising has revolutionized the way advertisers capture the attention of consumers. According to industry experts native advertising is set to DOUBLE by 2018. Now before you go and ask your favorite advertising agency, ahem Pacific54 who specializes in Paid Advertising, to invest your budget in native ads we figured everyone needed a clear understanding […]

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Which Social Media Giant Will Dominate the News Sector?

Long gone are the days of waking up and picking up the morning paper. Now, we wake up, unlock our mobile devices, and scroll through our favorite social media platforms to access the latest news (unless you forgot to plug in your phone last night). Social media is now bringing news to the fingertips of […]

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A Day in the Life of Pacific54: Boomerang Style

GIF’s have been making the world a better place for quite some time now. They’re simple, they’re cute, and make saying menial things like “ok” into an artistic Full House throwback of “you got it dude”. via GIPHY Instagram has jumped on the GIF train and released Boomerang, your very own GIF creator. The app […]

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Snapchat Trophies, Because Everyone Deserves to Win

Snapchat madness has officially reached Pet Rock and Tamagotchi levels of fame. Snapchat, for those of you that are unfamiliar with the name, is a fun messaging application that allows you to send videos and images that disappear after your friends see it. Users – or “snappers” as they call themselves- are said to grow […]

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