5 Signs it’s Time to Hire a Digital Marketing Agency
Your company wouldn’t be here today if you hadn’t rolled up your sleeves and tackled every challenge by figuring things out on your own. But when does a DIY approach to marketing begin to hurt, rather than help, your business?
We talk to Miami business owners all the time who are struggling with this question. They’re on the cusp of growth, but marketing is holding them back. Have you ever said:
- I’m too busy to focus on marketing.
- I’m not sure what’s most important when it comes to marketing my business.
- No one finds us online.
- I’m not getting enough qualified leads.
- My marketing is hit or miss. I don’t know what’s working and what isn’t.
These could all be signs that it’s time to hire a digital marketing agency. Let’s talk about each problem and how a marketing partner can give your company the edge it needs to get to the next level.
“I’m too busy to focus on marketing.”
According to Salesforce, 66% of small business owners are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, IT, or product development. Wow. No wonder you don’t have time.
When you add in the complexity of today’s digital marketing world, asking for help is the smartest thing you can do. If you’re concerned about the time it takes to get an agency up to speed about your industry, consider this:
- There’s also a learning curve every time you try a new marketing tool or tactic.
- Most digital marketing agencies have industry specialties. By engaging one with experience in your field, the learning curve will be brief and you’ll benefit from ideas that you might not have thought of yourself.
Bottom Line - Your best bet is to focus on what you know. By working with a qualified digital marketing agency, your marketing tasks will get done faster and the quality will be significantly better. That translates into efficient marketing spending with tangible results.
“I’m not sure what’s most important when it comes to marketing my business.”
If you subscribe to blogs or podcasts from the growing number of marketing gurus, you’re probably overwhelmed by the tips or trends you hear every day that will TRANSFORM your business. You’ll always find some nuggets of truth, but if they’re not embedded into a solid marketing strategy, these ideas can do more harm than good. They distract you from the long-term focused effort of a customized marketing plan. Even worse, they can result in poor marketing investments, like an expensive online ad that doesn’t get any clicks.
Bottom Line - One of the major advantages of hiring a digital marketing agency is that you’ll have a detailed marketing plan based on industry best practices. When it comes to the latest trends, an agency can also share experiences from other clients, saving you from trial and error. You’ll be confident that you’re spending time and money on proven marketing strategies.
“No one finds us online.”
According to Ahrefs, 91% of content gets no traffic from Google. Yikes. While there are plenty of DIY website builders in the marketplace, they don’t provide the comprehensive support needed to improve your search rankings and turn your website into a lead generation tool. Also, a website is only one part of your online presence. Without accounts on social media, Google My Business, and industry-related directories, your chances of being found decrease even more.
Successful search engine optimization (SEO) requires a combination of keyword research, content creation, and technical skills. It also requires diligence. As Google and other search engines become more sophisticated, it’s important to measure results and make adjustments to maintain your rankings.
Bottom Line - If you don’t have the time (or patience) to figure out why your potential customers aren’t finding you online, this is a sign that you need a digital marketing agency.According to Ahrefs, 91% of content gets no traffic from Google. If you don’t have the time (or patience) to figure out why your potential customers aren’t finding you online, this is a sign that you need a digital marketing agency. Click To Tweet
“I’m not getting enough qualified leads.”
You might have healthy web traffic, but if your sales pipeline is stagnant or your leads aren’t a good match, that’s a huge problem. You’re on the right track, but something needs to be tweaked. We’ve often found that business owners are so close to their industry that it’s hard for them to view their services from the customer’s point of view. This creates a disconnect with their audience and prevents their ideal clients from contacting them.
A digital marketing agency can offer a fresh perspective. For example, an agency can point out if industry jargon is confusing or you’re focusing too much on your features, not your benefits. At Pacific54, if your lead generation is a problem, we might suggest:
- Developing buyer personas to clarify the mindset and motivations of your ideal customers
- Creating a relevant, dynamic brand that represents your mission and values, inspires confidence, and speaks to your ideal customers
- Improving landing pages to make compelling offers that engage interested visitors
Bottom Line - If you’re investing a lot of money into your marketing efforts and not seeing quality leads, working with a digital marketing agency is critical to keep your business profitable.
“My marketing is hit or miss. I don’t know what’s working and what isn’t.”If you’re lost when it comes to tracking, measuring, and analyzing your marketing data, that’s a clear sign that you need a digital marketing agency. Click To Tweet
Do your eyes glaze over when you open Google Analytics? You’re not alone. Many business owners don’t have time to take a deep dive into the statistics. Or they’ve tried, and can’t figure out what to do with the data. It’s easy to just ignore it. But if you don’t understand the return on investment for different marketing strategies, you’re shooting in the dark. You can easily make some ill-advised decisions (and lose money) by doing what you’ve always done or tried a hot trend.
By working with a digital marketing agency, you can remove the headache of the data analysis. At Pacific54, we bring you the insights - in plain English - so you can make smart decisions. We identify key performance indicators and measure progress against them so we can learn and adapt. It’s an ongoing process of optimization to make your marketing dollars go as far as possible.
Bottom Line - If you’re lost when it comes to tracking, measuring, and analyzing your marketing data, that’s a clear sign that you need a digital marketing agency. Without the benefit of these reports, you’re definitely not getting the most out of your marketing efforts.
Why hire a digital marketing agency? If any of these five scenarios are familiar, they can make your life easier and give your company a big advantage. Whether you’re a start-up, entrepreneur, or small business owner, it’s worth the time to investigate whether an agency can get you to the next level. Contact Pacific54 to learn more about what we can do for you.