Bi-Weekly Roundup 9/14: Top Marketing & Social Media Updates
It seems like as soon as you blink your eyes, digital marketing trends have shifted and the big platforms have released new updates and modifications that you now need to adapt your marketing plan to! Well, no need to worry, we’ve rounded up the top marketing updates and news from around the web. From Google Ads updates to new changes on social media platforms like Facebook and LinkedIn, we’ve recapped the most notable news in the online marketing world.
Keep reading for a bi-weekly recap on the top marketing updates and news!
1. Search Engine Land: Google Ads’ Limits on Search Terms Reporting
This article by Search Engine Land explains Google’s new update, which aims to maintain their standards of user privacy by not including search terms unless they have a significant amount of users searching for them. So, what determines how many searches make a search query significant? Advertisers will surely want to know.
As of right now, that information is still to be determined, but it will likely exclude terms that only have one click or impression. Read Search Engine Land’s full article to find out more about this update.
2. Morning Brew: Facebook is Limiting How Many Ads Can Run at the Same Time
It’s no secret that Facebook is constantly switching things up, whether it’s for ads or features for users on the platform. This new update will start to be implemented in February of 2021, but if you’re an advertiser, you’ll definitely want to stay in the loop. So, what are the changes?
The number of ads that you can run on our page will be determined by your page’s size and your ad spending. However, it doesn’t seem like it will affect most pages, and it’s part of Facebook’s effort to help advertisers make their ads more effective through automation. Find out more in the full article by Morning Brew.
3. Search Engine Journal: 3 New Features for LinkedIn Pages
As working remotely is becoming the new normal for many companies, LinkedIn saw an opportunity to add some new features that will make it easier for organizations to stay connected with their team and their community. These new features include a page where admins can see individual followers, a tab where employees in the company can stay connected, and a tab where companies can add events.
Who’s excited to try these out? Read the full article by Search Engine Journal to learn more about these features!
4. The Verge: Facebook’s New Test for Instagram Story Viewing
Though you can already post content to both Instagram and Facebook when you have your accounts linked, Facebook recently started testing a new feature that will allow users to view your Instagram stories directly from Facebook.
However, not just anyone will be able to look at your stories on Facebook. Only those who are already able to see your IG stories (and have their platforms connected) will be able to see the stories, so there’s no need to worry about random people watching them if your account is set to private. To learn more about the details of this feature, read the full article by The Verge.
5. SocialMediaToday: Google’s New Way to Measure Video Ad Conversions
Google is introducing a new way to measure the success of your video ads: engaged-view conversions. Advertisers can have a hard time tracking the success of video ads when it comes to users who don’t click, but still end up converting later on. Google’s new metric aims to alleviate this issue, as engaged-view conversions will measure the conversions of users who view the video ad for 10 seconds or more and convert within a certain amount of days.
Interested in learning more? Read the full article by SocialMediaToday.
Well, that wraps up the most interesting marketing updates for these couple weeks in September. Stay tuned for our next bi-weekly recap on the top marketing news.
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