Digital marketing insights from the Pacific54 team
AI SearchChatGPT SEO: How to Be Cited When People Ask ChatGPT
How ChatGPT finds and cites web pages, which crawler controls what, and the practical steps that make a business more likely to appear in its answers.
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SEO and content
Why Google picks them and not youThe work that moves rankings, in the order worth doing it.Local search
How the map pack actually gets wonWhy some local businesses show up in the top three and the rest never do.AI search
How AI answers pick their sourcesBeing cited when the answer replaces the results page.Higher education
How students really choose a schoolWhat decides an enrolment, and where marketing changes the outcome.Latest articles
Everything we publish, newest first.
Generative Engine Optimization: What It Is and What It Isn't
What generative engine optimization actually means, how much of it is genuinely new, and what influences whether AI answers cite your business.
Google Business Profile Optimization: The Fields That Actually Move Rankings
Which Google Business Profile fields influence map pack rankings, which are cosmetic, and the order to work through them for a real local business.
AI Overviews: How Google Chooses the Sources It Cites
What AI Overviews are, how Google selects the pages it cites inside them, and what a site can actually influence — separated from what it cannot.
LLM SEO: How Language Models Actually Learn About Your Business
The two ways a language model can know about your business, why only one of them is influenceable, and what that means for how you publish.
The Local SEO Checklist: 20 Checks That Decide Who Gets Found
A working local SEO checklist ordered by impact: profile, website, citations, reviews and measurement, with what to expect from each.
Local SEO for Multiple Locations: One Brand, Many Map Packs
How multi-location businesses rank in every market they serve: profiles per location, pages that are genuinely different, and reviews that do not pool.
Local SEO Ranking Factors: What Google Says and What It Means
The three local ranking factors Google publishes, what feeds each one, and how to tell documented factors from the folklore that surrounds them.
How AI Overviews Choose Local Businesses
What actually determines whether an AI Overview cites a local business, which signals you can control, and honest ways to measure the impact.
Digital Marketing for Government Agencies: What Works and What's Allowed
How public institutions can run search, ads, and outreach within procurement rules, platform restrictions, and public-money accountability.
Healthcare Branding: A Guide for Practices
Why patients pick one practice over another before they ever call, and how identity, your website, reviews, and HIPAA-aware marketing earn that trust.
