Digital marketing insights from the Pacific54 team
SEO & ContentGoogle's August 2026 Spam Update Is Finished. Now You Can Read Your Data.
The rollout ran August 18 to August 21. A finished update is the only kind you can measure honestly, and here is the five-check read on your own site.
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Why Google picks them and not youThe work that moves rankings, in the order worth doing it.Local search
How the map pack actually gets wonWhy some local businesses show up in the top three and the rest never do.AI search
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How Clients Choose a Miami Law Firm in 2026
Prospective clients now ask an assistant before they ask a friend. What that means for law firm marketing in Miami: the order clients move through, and what decides whether your firm makes the shortlist.
How to Get Your Business Recommended by AI Search
Nearly half of people now ask an AI assistant which company to hire. AI search optimization is the work of ending up inside that answer: how it is built, what moves it, and what does not.
WebMCP: What Happened When We Made Our Own Website Work With AI Agents
What WebMCP is, what it took to make pacific54.com bookable by AI agents, and what we learned that the documentation doesn't tell you.
ChatGPT SEO: How to Be Cited When People Ask ChatGPT
How ChatGPT finds and cites web pages, which crawler controls what, and the practical steps that make a business more likely to appear in its answers.
Generative Engine Optimization: What It Is and What It Isn't
What generative engine optimization actually means, how much of it is genuinely new, and what influences whether AI answers cite your business.
Google Business Profile Optimization: Fields That Move Rankings
Which Google Business Profile fields influence map pack rankings, which are cosmetic, and the order to work through them for a real local business.
AI Overviews: How Google Chooses the Sources It Cites
What AI Overviews are, how Google selects the pages it cites inside them, and what a site can actually influence — separated from what it cannot.
LLM SEO: How Language Models Actually Learn About Your Business
The two ways a language model can know about your business, why only one of them is influenceable, and what that means for how you publish.
The Local SEO Checklist: 20 Checks That Decide Who Gets Found
A working local SEO checklist ordered by impact: profile, website, citations, reviews and measurement, with what to expect from each.
Local SEO for Multiple Locations: One Brand, Many Map Packs
How multi-location businesses rank in every market they serve: profiles per location, pages that are genuinely different, and reviews that do not pool.
